STUDY ON CONSUMER BEHAVIOR IN ONLINE STREAMING SERVICES: A CASE STUDY OF NETFLIX
STUDY ON CONSUMER BEHAVIOR IN ONLINE STREAMING SERVICES: A CASE STUDY OF NETFLIX
Author(s): Raoul Sabin GordeanSubject(s): Social Sciences, Economy, Psychology, Behaviorism, Socio-Economic Research
Published by: Editura Eurostampa
Keywords: streaming; personalization; innovation; consumer behavior;
Summary/Abstract: Netflix, a global leader in the streaming industry, has evolved from a DVD rental service to an innovative digital platform with over 200 million subscribers. The company's success is attributed to its content personalization strategy using data, production of high-quality original content such as House of Cards and Stranger Things, and cultural adaptability in international expansion. Through investments in advanced algorithms, creative marketing campaigns, and a deep understanding of consumer behavior, Netflix has redefined entertainment industry standards and created engaging user experiences.
Journal: Anale. Seria Ştiinţe Economice. Timişoara
- Issue Year: XXIX/2024
- Issue No: 29
- Page Range: 34-38
- Page Count: 5
- Language: English
