Strategii pentru diversificarea și personalizarea experienței vizitatorului în muzeu: incluziune, tehnologie și construirea identității
Strategies for personalising and diversifying the visitor’s experience in the museum: inclusion, technology and identity development

Summary/Abstract: This text explores strategies for diversifying and personalizing visitor’s experiences in museums, highlighting the importance of inclusion, the use of technology, and the promotion of individual identity. It emphasizes the role of personal motivations and the process of identity construction in shaping lasting memories and visitor satisfaction, as well as the influence of emotions and self-actualization needs on the museum experience. Additionally, it analyses the importance of adapting cultural offerings for various audience segments, along with the impact of international collaborations and sustainable practices in strengthening the relevance of museums. Ultimately, the presented studies point up the complexity of the individual experience and the necessity of developing innovative models focused on understanding visitor’s motivations and identities to ensure the relevance, attraction to the museum, and the lasting impact of museums in society.

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