RAD U KONTEKSTU DIGITALNE TRANSFORMACIJE: PROMJENE U RADNIM PRAKSAMA I NOVI OBLICI ZAPOŠLJAVANJA U REPUBLICI SRPSKOJ
WORK IN THE CONTEXT OF DIGITAL TRANSFORMATION: CHANGES IN WORK PRACTICES AND EMERGING FORMS OF EMPLOYMENT IN THE REPUBLIC OF SRPSKA

Summary/Abstract: In today's context, digital technology has become a crucial factor in the processes of employment, the shaping of work practices, the maintenance of professional networks, and the facilitation of continuous professional development. The notion of "work" is no longer strictly tied to a specific physical space or fixed working hours, as an increasing share of tasks is carried out through digital technologies. The rapid advancement of digital tools is significantly blurring the traditional boundaries between work and leisure, as well as between professional and private life. Given the substantial impact of digitalization on the world of work, it is of both theoretical and practical relevance to analyze the role of digital technologies in everyday practices related to employment. The primary aim of this research is to examine the influence of digital spaces not only on employment opportunities but also on the very nature of work. A survey-based study will investigate the impact of digital technologies on daily work practices, the process of job seeking, and opportunities for professional development in the Republic of Srpska. The research will primarily focus on employed users of digital technologies. Through the survey, the study will explore how digitalization contributes to the transformation of work practices, as well as its implications for the work-life balance. A secondary objective of the study is to raise questions concerning the long-term implications of digitalization on the nature of work. Furthermore, the micro-level focus of this research will enable connections to broader global social and economic transformations, thereby facilitating a deeper understanding of regional specificities within the context of global changes in the labor market.

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