Технологията на нарцистичния фантазъм и спиралата на жестокостта
The Technology of Narcissistic Phantasm and the Spiral of Cruelty

Summary/Abstract: The text is driven by the following questions: what makes factual truth vulnerable both to falsification and to total disregard? Can we explain the fragility of factual truth by the technological affordances of social media and their fragmenting effects of microtargeting and attention monetization? What effects does the ignoring of factual truth have on social identities, and what social mechanisms activate those effects? In search of answers, the text examines the political technology behind the creation of the „narcissistic fantasm“ — the belief that one has been unjustly humiliated by those perceived as superior. This political technology exploits the search for social recognition, instrumentalizes a discourse of self-pity, incites a victim self-perception, and transforms that self-perception into collective ressentiment. Through the interpretive frameworks of Arendt, Scheler, Nietzsche, and Bourdieu, the text outlines the relation between the quest for recognition and narcissism in the emergence of ressentiment.

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