Structure, Profitability, and Constraints of Catfish Marketing in Ibadan, Oyo State, Nigeria
Structure, Profitability, and Constraints of Catfish Marketing in Ibadan, Oyo State, Nigeria

Summary/Abstract: This study investigated the marketing structure, profitability, and constraints associated with catfish distribution in Ibadan, Oyo State. The growing demand for fish protein in Nigeria has intensified the importance of effective marketing systems for aquaculture products, particularly catfish. However, some challenges continue to undermine profitability. A multistage sampling technique was used to select 150 catfish marketers across major markets, and data were collected using structured questionnaires. Descriptive statistics, gross margin analysis, and the Shepherd-Futrel marketing efficiency model were employed in analyzing the data. Results showed that marketers purchased catfish at an average of ₦1,096.25 per kilogram and generated a weekly profit of ₦705,095.35, with a marketing efficiency of 90.69%. Major cost components included the purchase price (90.88%) and transportation (4.15%). Despite high demand, particularly in the dry season, marketers faced significant challenges such as fish mortality during transport (72.5%) and lack of adequate preservation facilities. Fresh catfish was the preferred form for 97.5% of consumers, with size being the most critical factor in price determination. The study concludes that catfish marketing in Ibadan is economically viable, yet hindered by logistical and infrastructural challenges.

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