Effect of Sweet Potato Market Conduct on the Nexus Between Sweet Potato Market Structure and Market Performance in Kenya
Effect of Sweet Potato Market Conduct on the Nexus Between Sweet Potato Market Structure and Market Performance in Kenya

Summary/Abstract: Kenya’s sweet potato industry yields an average of 8.2 tons per hectare against her potential of 50 tons per hectare. This dismal performance is partly ascribed to paucity of market information which the current study sought to address through Hierarchical multiple regression model anchored on the Structure Conduct Performance (SCP) paradigm. The study revealed that market share, market concentration, entry barriers and product differentiation had significant positive effects on sweet potato market performance. Market conduct significantly moderated the strength of the relationship between entry barriers and market performance. Thus, conduct of market players should be checked to minimize activities that enhance sweet potato market inefficiencies.

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