PROPOSING A MEASUREMENT SCALE OF THE STAKEHOLDERS’ BASED SUSTAINABLE VALUE: A QUALITATIVE APPROACH
PROPOSING A MEASUREMENT SCALE OF THE STAKEHOLDERS’ BASED SUSTAINABLE VALUE: A QUALITATIVE APPROACH

Summary/Abstract: Given the limited reserves of fossil energy, the increasing consumption level of energy, and the problem of climate change, renewable energies are the best alternatives to other fossil energies. The number of ventures operating in the renewable energy sector has increased, there are approximately 160 active enterprises in 2019 (GIZ, 2019). Usually, there is a constant tension between running an economically viable business and remaining faithful to environmental ideals. This research aims to examine how these challenges are achieved in different entrepreneurial firms by proposing a new construct labelled Stakeholders’ based Sustainable Value. This study also aims to provide a measurement scale of the value that emerged from ventures in the renewable energy sector. We use a qualitative approach, which consists of 25 in-depth interviews, thematic analysis and Q sort technique. The Q-sort technique is used to evaluate the content validity of the construct. 56 items were retained after the process of qualitative purification. Results show that the SSV (Stakeholders’ based Sustainable Value) is a multidimensional construct were enterprise value added and stakeholder value added are two sub-dimensions. This research is among the first studies that propose a valid measure of value creation in sustainable sectors like solar energy.

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