UTICAJ NOVIH TEHNOLOGIJA NA INOVATIVNOST I MOTIVACIJU ZAPOSLENIH U SAVREMENIM ORGANIZACIJAMA
THE IMPACT OF NEW TECHNOLOGIES ON INNOVATIVENESS AND EMPLOYEE MOTIVATION IN MODERN ORGANIZATIONS

Summary/Abstract: Modern organizations operate in an environment characterized by rapid technological change, digital transformation, and increasing competition, making new technologies one of the key drivers of innovation and organizational development. Artificial intelligence, automation, cloud solutions, Big Data analytics, and the Internet of Things enable the improvement of business processes, increased operational efficiency, and the creation of new opportunities for developing innovative products and services. At the same time, the implementation of these technologies influences employee motivation, their willingness to acquire new knowledge, and their active participation in innovation-related activities.The research findings indicate that the majority of organizations actively implement innovations and invest in new technologies, with business process automation and artificial intelligence emerging as the most widely adopted forms of digital technologies. The results confirm the existence of a positive relationship between the implementation of new technologies, the development of organizational innovativeness, and employee motivation. Furthermore, the findings suggest that technological transformation contributes to higher levels of employee engagement, improved organizational performance, and a stronger competitive position of organizations.The study confirms that new technologies represent an important factor in sustainable development, innovation capacity, and the long-term competitiveness of modern organizations.

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