Графичният дизайн в обучението и ролята му за формиране на визуална грамотност
Graphic Design in Education and its Role in the Formation of Visual Literacy

Summary/Abstract: This article examines important aspects of visual culture and the main characteristics of the concepts of visual image and visual literacy. It also dwells upon the role of graphic design as primary means of visualization. An experimental study was conducted among university students, enrolled on the programmes in Fine Arts and Graphic Design, with the goal of obtaining preliminary data on their interest in visual arts, their level of visual literacy, their motivation and readiness to create their own works. The data obtained from the study was statistically processed. Based on the results derived from the analysis, conclusions were drawn, and suggestions and recommendations related to training of the students in achieving higher levels of visual literacy and visual culture were offered.

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