PO-PiS-y w eterze 2015. Radiowe audycje wyborcze faworytów kampanii parlamentarnej
PO–PIS in the ether 2015. Electoral programs of the favorites of the parliamentary elections

Summary/Abstract: An election campaign is usually run on many fields. The most important of these are naturally the media, which are one of the main communication channels with voters. Various tools are used, including materials presented during allocated party political broadcasts on the radio. The author reviews what materials were presented by the two main committees taking part in the 2015 parliamentary campaign – the Law and Justice [PiS] and the Civic Platform [PO] parties. The analysis covers the overall message, the reconstruction of the main communicated points as well as employed rhetorical devices.

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