Видимостта на съдържанието от обществен интерес онлайн като задача на правото на ЕС
The Visibility of Public Interest Content Online as a Task of EU Law
Author(s): Alexandar NikolovSubject(s): Social Sciences, Law, Constitution, Jurisprudence, International Law, Communication studies, EU-Legislation
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: media pluralism; discoverability; algorithmic intermediation; EMFA/AVMSD; user interfaces
Summary/Abstract: The media serve as a “public watchdog” in democratic societies. However, this role has become increasingly undermined in the digital environment by algorithmic intermediation and commercial incentives. This publication examines how EU law responds to these challenges through the Amsterdam Protocol, Article 7a of the Audiovisual Media Services Directive (AVMSD), and the European Media Freedom Act (EMFA). Drawing on the historical evolution of the concept of public interest – from Aristotle’s philosophical understanding to McQuail’s media-centered approach, as well as the regulatory experience of the United Kingdom and Germany, the analysis highlights the broader European need to ensure adequate online visibility for content that serves the public interest.
Journal: Медиалог
- Issue Year: 2026
- Issue No: 19
- Page Range: 78-96
- Page Count: 19
- Language: Bulgarian
