Combaterea dezinformării prin comunicare strategică în procesele electorale din Republica Moldova
Combating disinformation through strategic communication in electoral processes in the Republic of Moldova

Summary/Abstract: In the current context of geopolitical transformations and intensifying information competition, the Republic of Moldova faces significant challenges in terms of the integrity of its electoral processes. One of the most pressing threats is disinformation, which can influence public perceptions, erode trust in democratic institutions, and directly affect citizens' electoral behavior. Within this framework, strategic communication and countering disinformation become key tools for building democratic resilience. Strategic communication involves a planned, coherent and objective-oriented process, through which state institutions, civil society and international actors convey credible, transparent and tailored messages to the target audience. In the case of electoral processes, it has the role of ensuring that citizens are correctly informed about voting procedures, electoral programs and the importance of voting. At the same time, strategic communication contributes to increasing trust in democratic institutions and reducing the population's vulnerability to manipulative narratives. Effectively tackling disinformation requires a multidimensional approach. First of all, it is essential to strengthen institutional capacities to monitor and react quickly to information manipulation campaigns. Secondly, cooperation between authorities, media organisations and digital platforms is crucial for identifying and limiting the spread of false content. Thirdly, the media literacy of the population plays a fundamental role in the development of critical thinking and the ability to distinguish between credible and manipulative sources of information. Democratic resilience is not limited to the reaction to disinformation, but also involves society's ability to maintain its democratic functionality under conditions of information pressure. Thus, the transparency of electoral processes, the pro-active communication of the authorities and the active involvement of civil society contribute to the consolidation of a healthy information ecosystem, which we will submit to discussion and analysis in this scientific approach.

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