CONSIDERAȚII DESPRE DIPLOMAȚIA CULTURALĂ A COLUMBIEI
CONSIDERATIONS ON THE CULTURAL DIPLOMACY OF COLUMBIA

Summary/Abstract: As in the case of other Latin American countries, if Colombia cannot play in the world's top league politically or economically, it can play in the top league culturally. Perhaps no other country in the world depends so much on the image created by a writer. The Colombian cultural diplomacy capitalizes on the unique surreal image created for the country by the writer Gabriel García Márquez. Institutional instability is reflected negatively in the implementation of any cultural diplomacy or branding programs. In the period 2022-2024, in less than two years, Colombia had 4 ministers of Culture and Foreign Affairs. The arguments related to insufficient funds, the absence of long-term strategies and coherence are universal, and Colombia is no exception. The Colombian cultural brand is difficult to build, also due to the cultural diversity of this country, and the dissensions related to its own cultural identity are an interesting topic.

• Details
• Contents