КОЛИЧЕСТВЕННЫЙ ЛЕКСИЧЕСКИЙ КОНТЕНТ-АНАЛИЗ В ОТНОШЕНИИ К ДРУГИМ МЕТОДАМ ИССЛЕДОВАНИЯ ЯЗЫКА ПРЕССЫ
LEXICAL QUANTITATIVE CONTENT ANALYSIS AS A METHOD OF STUDYING THE LANGUAGE OF PRINT MEDIA

Summary/Abstract: The article looks at different analyses of media content. The quantitative content analysis is a necessary first step in the research of any media flow. This type of analysis provides a technique for objectively pointing out themes and thematic lines in a particular medium. Lexical quantitative content analysis is defined as both analyzing and measuring words. It has two distinct paradigms: the leading words method and the keyword method. The text provides definitions for the terms "textual image of the word" and "linguistic image of the world". The methods explore are presented in a way that accommodates their application.

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