Adolescents’ Perspectives on Influencers – Educational Opportunities
Adolescents’ Perspectives on Influencers – Educational Opportunities

Summary/Abstract: This paper presents the findings of a study that focuses on adolescents' perceptions of social media influencers and their content. The study was conducted with the objective of addressing the following research questions: do adolescents regularly consume content presented by influencers; do the beliefs and behaviors of opinion leaders influence adolescents; how do adolescents perceive the idea of integrating influencer posts into the educational process. The main tasks carried out in the research include conducting semi-structured interviews with adolescents aged 12 – 18; processing and analyzing the data; and systematizing and presenting the results. The research method employed was interviewing. The study sample consisted of 17 teenagers from Bulgaria.

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