EXPLORING OF “SERUMPUN” CROSS-CULTURAL EDUCATION IN INDONESIAN AND MALAYSIAN COMEDY FILMS AS AUDIOVISUAL PUBLIC PEDAGOGY
EXPLORING OF “SERUMPUN” CROSS-CULTURAL EDUCATION IN INDONESIAN AND MALAYSIAN COMEDY FILMS AS AUDIOVISUAL PUBLIC PEDAGOGY

Summary/Abstract: This study explores the intersection of cross-cultural education and audiovisual public pedagogy through the analysis of mise-en-scène in Indonesian and Malaysian comedy films. The authors focus on the “Serumpun” relationship, reflecting the shared cultural and historical roots of these two nations. The research investigates how comedy films serve as mediums for cultural expression and education, fostering intercultural dialogue and understanding. The authors use a qualitative approach that integrates semiotic and content analysis to examine three critically acclaimed Indonesian and Malaysian comedy films released between 2000 and 2023. The analysis underscores the significance of mise-en-scène in conveying cultural symbolism and values, particularly in reflecting the nuances of the “Serumpun” relationship. Through comparative analysis, the researchers reveal how these films utilize humour, family dynamics, and visual aesthetics to address and reflect societal norms, cultural heritage, and the complexities of modern life in both countries. The findings indicate that these comedy films serve as informal yet highly effective audiovisual educational platforms, playing a critical role in both the preservation and promotion of cultural heritage, while simultaneously fostering cross-cultural understanding. The pedagogical potential of film is particularly evident in its ability to shape public perceptions, positioning these films as dual-function cultural artifacts and educational tools. Films engage public pedagogy, engaging audiences on both emotional and intellectual levels; these films transcend mere entertainment, becoming catalysts for cultural discourse and vehicles for deeper societal reflection to encourage a more profound understanding of the complexities of societal changes, cultural norms, and the evolution of humour in reflecting contemporary issues as intercultural relationships.

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