Sposoby kreacji obrazu psa i jego "języka" w mediach społecznościowych (na przykładzie Insta Reels na Instagramie)
Methods of creating the view of dog and its "language" in social media (on the example of the Insta Reels on Instagram)

Summary/Abstract: This article deals with the issue of communication using new media. Its aim is to show how linguistic means influence the creation of an image of the perception of the world presented via Instagram. The research area includes Insta Reels created on selected profiles of this website and presenting content in the form of statements attributed to dogs. According to the hypothesis, the tested reels depict a dog differently from the stereotypical vision of this animal as a friend of man. The aim is to verify this statement and try to answer the question of how such an image was created and what it is intended for. To determine this, the author analyzed the studied lexical material, taking into account its differences from the general language, and divided the vocabulary into thematic blocks showing - from the point of view of the creators of Insta Reels - the most important elements of a dog's life. The article also indicates phonetic, morphological and semantic treatments that were used to create the dog's vision of reality. On this basis, the functions of Insta Reels created on Instagram were determined.

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