Sytuacja i przyszłość rynku książki w Polsce z uwzględnieniem konkurencyjności wydań papierowych i e -booków
Situation and Future of the Book Market in Poland with Regard to the Competitiveness of Paper Editions and E‑Books

Summary/Abstract: This article addresses the evolution of the book market in the context of changing readinghabits, advancing technology and economic and cultural challenges. The main objective of this study isto present the state of the Polish book industry and what elements shape the competitiveness of differentpublishing formats. Secondary data, institutional reports and domestic and foreign literature were usedin the analysis. The research tool was a SWOT analysis, which made it possible to sort out the strengthsand weaknesses of the market, as well as to identify opportunities and threats arising from technological,social and institutional conditions. The results of the study suggest that the future of books is based on thecoexistence of paper and digital forms, and that progress in readership depends, among other things,on accessibility, quality of content, interesting modes of distribution and effective advertising. The articlealso highlights the importance of public and educational measures that can prevent declining readershipand support modern forms of contact with literature.

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