Romania’s Digitalization in the Business Sector: A Comparative Perspective within Europe, with Leadership Implications Cover Image

Romania’s Digitalization in the Business Sector: A Comparative Perspective within Europe, with Leadership Implications
Romania’s Digitalization in the Business Sector: A Comparative Perspective within Europe, with Leadership Implications

Author(s): Cristian Constantin Francu, Iasmina-Florentina Coman, Rucsandra-Maria Dinu, Claudiu Nicolae GHINEA
Subject(s): Economy, Business Economy / Management, ICT Information and Communications Technologies
Published by: EDITURA ASE
Keywords: IoT; integration; e-commerce; digital maturity; digital transformation;

Summary/Abstract: This article provides a comprehensive, data-driven analysis of Romania’s level of digitalization in the business sector, positioning it within a comparative European framework. The study focuses on three key indicators that reflect the degree of digital transformation in enterprises: the adoption of cloud computing services, the use of Internet of Things (IoT) systems, and the share of enterprises receiving online orders. The research methodology is predominantly quantitative and comparative, relying on official statistical data from the National Institute of Statistics and Eurostat, covering the period 2009–2024. By analysing long-term trends and cross-country differences, the paper highlights Romania’s persistent lag behind the European Union average, while also identifying signs of gradual progress and emerging digital maturity. The findings reveal significant disparities between Romania and more digitally advanced European economies, particularly those in Northern and Western Europe, but also underline the existence of development potential supported by improving infrastructure and increasing engagement with digital solutions. The study contributes to the understanding of digital transformation dynamics in emerging European economies and provides a foundation for policy-oriented discussions regarding the acceleration of business digitalization in Romania.

  • Issue Year: 27/2026
  • Issue No: 1
  • Page Range: 5-22
  • Page Count: 18
  • Language: English
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