MEDIOLINGWISTYKA A JĘZYKOZNAWSTWO INKLUZYWNE
MEDIA LINGUISTICS AND INCLUSIVE LINGUISTICS

Summary/Abstract: The article reminds the readers that the media have become the essential part of culture and that they are epistemological formations that create both individual and social conceptualizations of reality (specific worldviews). I situate media linguistics within the broad field of contemporary trends in linguistics, especially within inclusive linguistics. I discuss the main assumptions of the founding paradigms of the discipline in question: cultural linguistics, cognitive semantics, discourse linguistics, text linguistics, and critical discourse analysis, while showing that media linguistics is a conglomerate of many diverse research approaches.

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