The Use of Digital Diplomacy by Intergovernmental Organisations: The Case of the United Nations
The Use of Digital Diplomacy by Intergovernmental Organisations: The Case of the United Nations

Summary/Abstract: Digital diplomacy plays a very important role in realising the diplomatic objectives of the subjects of international law, in which case it is understood that, in addition to states, it has also been adopted by intergovernmental organisations (IGOs). However, when the digital diplomacy of IGOs is discussed, the focus is undoubtedly on the United Nations (UN) as the most powerful political organisation in the world, as well as its agencies. Therefore, this research article aims to specify the main characteristics of IGOs’ digital diplomacy, thus taking the UN as a case study. For the realisation of the article, qualitative methodology was applied, namely methods such as case study and documents analysis. The research results show that digital diplomacy has extraordinary importance to the UN because it enables increased public support through rapid and broad engagement with global audiences, thus strengthening its position in the international arena for solving global challenges. The conclusions of the article contribute to increasing information about the digital diplomacy of the UN and its agencies, specifying both its benefits and challenges.

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