The apparent charm of glocalisation. Polish Netflix and politics of representation
The apparent charm of glocalisation. Polish Netflix and politics of representation

Summary/Abstract: In this article Netflix is presented in the context of its global and glocal activities in Polishmedia market. Glocalisation is understood as local execution of global interests. Author regards Net-flix Originals—productions identified by the streaming giant’s logo—as glocal strategy that createsspecific criteria of representation. Analysis of Polish Netflix Originals enables locating inconsisten-cies, falsehoods and doubtful interpretations of local identity, including the identity of the membersof the LGBT community. In order to better understand and problematise key issues of representationtwo paradoxical terms are introduced: exotic domestication and universal particularity.

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