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DEMOGRAPHIC AND SOCIOECONOMIC CHARACTERISTICS AND MOTIVES OF THE VISITORS TO THE TOURIST MANIFESTATION NISVILLE JAZZ FESTIVAL

Author(s): Vukašin Šušić,Marija Bratić,Milan Milovanović / Language(s): English Issue: 1/2016

The organization of the events which include different cultural, musical, sporting and other events is a very complex process because it is a specific tourist industry and a product. This paper explores the socio-demographic characteristics, the educational structure, the funds available, the ways of informing the public, the vehicles traveling to the desired event, the behavior and habits of the visitors, with the aim identifying the target groups that visited one of the most important musical events in our country. The study was committed to the accidentally selected sample of 56 respondents who visited the NISVILLE JAZZ FESTIVAL, held in Nis in 2014. The survey included a heterogeneous structure of the participants regarding their gender, age, economic status, ethnicity, education and others. The survey should emphasise the effective ways of animating and attracting a large number of domestic and foreign visitors as well as the directions for the promotion of musical events in the future.

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STAKEHOLDER COOPERATION IN MONTENEGRIN TOURISM DESTINATIONS – CURRENT STATE AND CONSTRAINTS

STAKEHOLDER COOPERATION IN MONTENEGRIN TOURISM DESTINATIONS – CURRENT STATE AND CONSTRAINTS

Author(s): Ljiljana Pjerotić,Miško Rađenović,Ana Tripković Marković / Language(s): English Issue: 1/2016

For the sustainable development of tourism destinations, there is a need for a coordinated effort between all interest groups (tourism stakeholders from the public, private and civil sectors) through systematically developed and implemented management plans at all levels, especially at the local destination level, where tourism activities take place, tourists interact with service providers and with communities, and where tourism’s positive and negative impacts are most felt. The paper deals with the problem of managing a tourism destination from the perspective of harmonizing stakeholders’ interests. It explores destination management in the Montenegrin tourism destinations, namely the level of stakeholders’ cooperation at the local destination level. An empirical research was carried out on the sample of 19 local tourist organizations in Montenegro. The findings and implications of the research are given in the paper. Based on the stakeholder theory, the research tries to verify that the level of destination management development depends on the level of stakeholder's cooperation. The results revealed that cooperation between the many and varied tourism stakeholders in the Montenegrin tourism destinations is not yet sufficiently developed, as they face a number of issues such as the lack of planning documents, insufficiently developed communication channels and variety of often opposing interests. Nevertheless, there are indications based on the recently conducted research reported in this paper, that there is a strong positive correlation between the level of stakeholder's cooperation and the state of destination tourism planning, marketing activities, monitoring and continuous education.

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Rytų Aukštaitijos regiono turizmo konkurencingumo analizė

Rytų Aukštaitijos regiono turizmo konkurencingumo analizė

Author(s): Ramutė Narkūnienė / Language(s): Lithuanian Issue: 1/2015

The theme is relevant because of the region's competitiveness depends the country's competitiveness. A strategic task for the country is to increase the competitiveness of tourism sector. To increase regional competitiveness are forming different strategies, are applying different measures, the granting of financial resources. It is very important to distinguish the tourism region competitiveness factors, which are assessed. With the help of the tourism competitiveness factors it is possible to increase the tourism competitiveness of the region. The aim of the article - after theoretical research of a tourism region competitiveness concept, evaluate the tourism competitiveness of Eastern Aukštaitija region and submit proposals for improving the competitiveness of region. The tasks of article are to perform an analysis of the competitiveness of the tourist region of theoretical terms, to perform Eastern Aukštaitija region's tourism competitiveness study and to submit proposals for improving the competitiveness of region. Research methods are the analysis of scientific literature, the testing of the tourist region of competitiveness factors and evaluation competitiveness of the tourism region, using a "web" sketches (spider plot). Competitiveness of the tourism regions have analyzed foreign authors M. E. Porter (1998, 2003), Hassan (2006), Crouch and Ritchie (2003), Poon (1993), Lary Chulwon Dwyer and Kim (2001) and T.E. Dmitrijeva and V. A. Šeniavskij (2009), Wöber (2002) and Lithuanian authors Bruneckienė J. (2008), Andrulienė R., A. Armaitienė, Povilankas R., R. Janulienė, Dulskis D. (2011) Kamičaitytė A. (2004), I. Šiaulytė, E. Jasinskas and other scientists. Ritchie and Crouch (2003) identified 36 factors of competitiveness, which are divided into five main groups. It has been explored the tourism region competitiveness concept. It is concluded that tourism region competitiveness is the region ability under the influence of external competition, generate a relatively high income and employment levels of human resources. It has been identified that it is the most purposeful to use the generally repetitive factors as basic factors (natural and cultural tourism resources, tourism infrastructure, staff competence, the variety of tourist market, geographical environment, virtual environment). The first conclusion of the article is that competitiveness of tourism regions depends on the development of resources and the environment in which service companies are competing. The most important factors of competitiveness development resources are natural resources, staff competence, financial resources and infrastructure. The most important competitiveness-enhancing environment includes the role of government, the possibility of regional and international economic situation and business critical circumstances. The second conclusion is that the assessment of Eastern Aukštaitija competitiveness factors, distinguished on the basis of Wöber (2002) methodology (cultural and natural resources, tourism, infrastructure, personnel competence, the tourist market variety, geographic environments, virtual environment, the tourist image of the area) the overall competitiveness of the tourist region of the average of the experts point of view is 7.5 points - it's a pretty good rating. The highest score (9 points) evaluated the geographical environment, the lowest score (6 points) - a tourism destination management and tourism infrastructure. Regional tourism development trends, experts have rated higher marks - 9,13 points. Among the highest score to assess trends - cultural and natural resources and tourist image of the area - by 10 points. Proposals for increasing the competitiveness of Eastern Aukštaitija region are to create tourism clusters in Eastern Aukštaitija region, to develop regional protected areas as competitive eco-tourism, to encourage public-private sector cooperation in the field of tourism, exploiting the region's natural resources, the development of tourism products for individual experiences, to improve tourism staff competence, to improve the management of tourism in the municipalities.

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EMPIRICAL MEASUREMENT OF THE QUALITY OF TOURIST SERVICES IN THE CASE OF PERCEPTION OF STAFF'S IMPRESSION

Author(s): Vukan Vujović,Jovan Popesku / Language(s): English Issue: 2/2016

The subject of this research is the insufficiently studied aesthetic dimension of overall quality, created amongst other also through the "image" of service staff. The main objective of this research is related to finding an adequate methodological process of measurement and assessment by which the presence of the mentioned aesthetic dimension in the total quality achieved would be proven and enabling the analysis of the relationship between the dependent variables (questions related to expectations and perceptions) and independent variables (studied tourist facilities and cities, age structure of respondents). For that purpose five specific determinants of assessment have been allocated: appearance, charm, tidiness, business clothing and team affiliation. The methodology used in this research included a research of primary and secondary sources, the survey technique, the scaling technique, the method of analysis and synthesis, the descriptive statistical analysis and analysis of variance (ANOVA). The research was conducted in travel agencies, tourist info-centers, restaurants, hostels/apartments and hotels in three cities in the Republic of Serbia: Subotica, Novi Sad and Belgrade. The period of the study realization was July-December 2013. The research results indicate the fact that the respondents were generally dissatisfied with the impression of the staff. The largest negative gap value was recorded at the second determinant related to the manifested charm. This kind of approach to the quality, based on individual dimensions, can serve for corrections of the services in the relevant tourist entities, with the aim of reaching the threshold of the users' satisfaction and to increase the perceived value of the total service.

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126
The Development of Inner Tourism: Problems and Prospects under the Modern
Russian Conditions
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126 The Development of Inner Tourism: Problems and Prospects under the Modern Russian Conditions

Author(s): Elena Victorovna Frolova,Elena Evgen'evna Kabanova,MEDVEDEVA Natalia Vladimirovna / Language(s): English Issue: 01 (13)/2016

The article is devoted to the current economic problem-the development of inner tourism. The peculiarities and the development of problems relating to the tourism in the Russian Federation have been determined on the basis of statistical and sociological information. In this article we provided the analysis of the Russian and international experience, determined the most fruitful mechanisms on developing touristic attractiveness of these territories which may be adapted and demanded under the current conditions. As international experience showed the development based on the scientific research significantly stipulated the increase of touristic flow. The investigations should be aimed at revealing the parameters of perception concerning specific peculiarities at the determined territory, local culture, traditions, the analysis of the requirements of would-be consumers, the determination of priorities in the realization of the touristic initiatives, the assessment of effectiveness of tourism development at the determined territory. Both: international and Russian experience show that it is necessary to revive, maintain, and develop unique peculiarities of a territory, local culture, traditions and customs that should also involve activity of inhabitants. It is significant that exactly local creative groups participate in the development of inner tourism. The analysis showed that it is exactly the consolidation of efforts put in by the local authorities, business, and inhabitants at the local level that is considered to be the most fruitful management practice in making inner tourism attractive at that or another territory. The most effective directions of management activity include the following aspects: the creation and development of unique objects of touristic attractiveness, the actualization of cultural and historic inheritance, search for innovative ideas in developing 5Vilgelm PikStreet, 4, 1, Moscow, 129226, The Russian Federation DOI: http://dx.doi.org/10.14505/jemt.v7.1(13).13 Volume VII, Issue 1(13), Spring 2016 127 event tourism and their realization, modernization of practice concerning touristic products and services in the field of folklore, folk craft, and local initiatives.

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A Dynamic Capability View on Tourism Supply Chain Resilience:
Evidence from Indian Tourism Sector
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A Dynamic Capability View on Tourism Supply Chain Resilience: Evidence from Indian Tourism Sector

Author(s): ROY Souvik,AMAR Raju G.,MANDAL Santanu / Language(s): English Issue: 01 (13)/2016

Tourism supply chains need to be resilient so as to restore operations from increasing disruptions. Hence we argue in this empirical examination using dynamic capability view that firms in tourism supply chains will use their variable, renewable, inimitable and non-substitutable (VRIN) resources and non VRIN resources to develop tourism supply chain resilience to recover from disruptions in a swift manner. Further, we posit such tourism supply chain resilience as a dynamic capability that will impart positive supply chain performance for partnering firms. Empirical findings obtained as a result of 233 complete responses and analyzed using PLS suggests VRIN and non-VRIN resources to as significant enablers of tourism supply chain resilience and such a capability result in a positive tourism supply chain performance. Further, our study revealed perceived environmental dynamism as a dominant moderator influencing the proposed linkages among VRIN; non-VRIN resources and tourism supply chain resilience.

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Analiza konkurentnosti turističke destinacije

Analiza konkurentnosti turističke destinacije

Author(s): Andrijana Mrkaić / Language(s): Bosnian Issue: 7/2016

Competitiveness, or preference for competition, is present in all areas of economic, social, political activity. The tourist activity is not devoid of that competitive spirit so potential tourists can choose from a range of destinations, and traditional destination can no longer count on that advantage of "the first driver of tourism development," and enter the fray with new destinations that they can count on the price and cost advantage . In the competitive analysis it is defined the competitive circuit, ie. list of countries that offer the same or similar tourism product, which constitute the frame of reference for comparison tourist attraction. For this purpose, the three types of analysis are corresponding: swot, pest analysis and benchmarking technique. Multidimensionality of competitive destinations is presented through a "diamond of the competitiveness" In an effort to give you a high perceived value chain, destinations try to use comparative and competitive advantages, while not necessarily the comparative advantages still make use of the financial valorization, or become a synonym for competitive advantage.

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Benefit Segmentation of Outbound Summer Package Tourists

Benefit Segmentation of Outbound Summer Package Tourists

Author(s): Bojan Zečević,Igor Kovačević / Language(s): English Issue: 4/2016

This study assesses tourist preferences for summer package vacation benefits. The purpose of this paper is to classify summer package tourists based on preferred benefits they seek from their vacation. Analysis of preferences for benefits sought is done by using the Analytic Hierarchy Process (AHP). A sample of 850 respondents was interviewed by telephone in order to reveal their preferences. In order to reveal the grouping of tourists according to their preferred benefits, a two-step cluster analysis has been applied using the log-likelihood measure, while the number of clusters has been determined using Schwarz's Bayesian Criterion. Four segments have been identified based on the benefits sought: variety seekers, package-centrics, comfort seekers and safety seekers. This research showed that fuzzy AHP could be used not just for understanding of tourist preferences, but also as a base for segmentation. This is a first attempt to apply fuzzy AHP for that purpose in tourism.

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AGROHOTELS AND RURAL TOURISM IN THE UKRAINIAN AND POLISH BORDER REGIONS

AGROHOTELS AND RURAL TOURISM IN THE UKRAINIAN AND POLISH BORDER REGIONS

Author(s): Liubov Halkiv,Igor Kulyniak / Language(s): English Issue: 4/2016

The purpose of this article is to highlight the specific character of development of rural tourism in Ukraine on the basis of the in-depth analysis of Ukrainian regions bordering Poland. This paper focuses on the analysis of territorial distribution of individual entrepreneurs’ country estates of rural tourism in 2015 in Ukraine. Moreover, this paper aims at explaining the peculiarity of the territorial distribution of agrohotels in Ukraine and the objective preconditions for the development of rural tourism. We also analyze and provide the diagnostics of the regions of Ukraine bordering on Poland represented by Volyn, Lviv, Transcarpathia and Polish provinces represented by Lublin and Precarpathian in terms of hotels density indicators.

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Ripple effect on housing prices. Evidence from tourist markets in Alicante, Spain

Author(s): Paloma Taltavull de La Paz,Enrique López,Francisco Juárez / Language(s): English Issue: 1/2017

This paper analyses the house price diffusion effect in an economic-mixed region where the costal amenities strongly attracts second home and temporal residents while the main region’s city is an administrative centre in alicante province, Spain. The region is called Vega Baja country with 2 well known foreign-Europeans destination areas are located (Orihuela costa and Torrevieja). Using geo-referenced data, the paper explores the ripple effect on house prices between the coastal and inland areas, versus Orihuela capital. To control by heterogeneity and spatial autocorrelation, the model estimates housing prices controlled by quality including 33 house characteristics and spatial autocorrelation applying an SAR-hedonic based model which is estimated yearly for the period 2007–2012. Once controlled by quality, the estimated prices are used to seek 3 evidences of ripple effect: with spatial contiguity (spatial diffusion in the short distance), without special contiguity (long distance) and constant relative prices ratio, using Lagrange Multiplier test and Moran’s I, and Spatially Weighted Two Stage Least Squares (SW2SLS) including spatial lag and errors in the model. Results show the existence of spatial autocorrelation patterns in a well-defined local clusters and highlight evidence of ripple effect between Orihuela city and the coastal and inland areas but with lagged effect.

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Tourism industry and national Competitiveness: a Sub-Saharan Africa Countries Perspective

Tourism industry and national Competitiveness: a Sub-Saharan Africa Countries Perspective

Author(s): Bojan Krstić / Language(s): English Issue: 1/2017

The purpose of this paper is to analyse the contribution of competitiveness of the tourism industry on the global competitiveness of 31 sub-Saharan Africa (SSA) countries. The aim is to identify the correlation between the achieved travel & tourism competitiveness level measured by the Travel & Tourism Competitiveness Index (TTCI) and global competitiveness level measured by the Global Competitiveness Index (GCI) in SSA countries. The research is made by applying descriptive statistics, correlation, regression, cluster, and comparative analysis. Research results indicate that there is a strong positive correlation between the GCI and the TTCI, as well as the positive impact of TTCI on GCI in the observed group of countries. The conclusions of this paper provide recommendations to tourism policy-makers in SSA countries.

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Entrepreneurial Spirit of Rural Tourism of the Pomoravlje Distric, Central Serbia

Entrepreneurial Spirit of Rural Tourism of the Pomoravlje Distric, Central Serbia

Author(s): Saša Milojević,Nebojsa Pavlovic / Language(s): English Issue: 1/2017

When it comes to the development of small and medium-sized enterprises in Serbia, special attention is given to the growth of small, family ones, mostly those which are involved in the food industry, which is a foundation for the development of rural areas. The plans of reviving Serbian village are a recurring topic. The reasons for this revival are the favorable geographic position, rich natural treasures, interesting tradition, and history. One must pay attention to the fact that 85% of the territory in Serbia has rural features and that 50% of citizens inhabits those areas. Through surveys, this paper explores how entrepreneurs manage their businesses in the countryside, especially in the field of tourism in the Pomoravlje District. 50 entrepreneurs, chosen by rendom sampling, were interviewed, and attention is given to hospitality companies, recreation centers or wineries which deal with grape processing and winemaking. What these entrepreneurs have in common is the fact that they run family enterprises, and that high tax rates and poorly equipped infrastructure in local communities are the basic obstacles for further development and growth of their enterprises.

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THE ROLE AND IMPORTANCE OF THE INTERNET IN CONTEMPORARY TOURISM IN TRAVEL AGENCIES BUSINESS

THE ROLE AND IMPORTANCE OF THE INTERNET IN CONTEMPORARY TOURISM IN TRAVEL AGENCIES BUSINESS

Author(s): Ivica Batinić / Language(s): English Issue: 2/2013

The increasing competitiveness in the global tourism market encourages tourism operators to investment more in promotion, resources, knowledge and quality in order to achieve satisfactory growth. Therefore, it is extremely important to be in touch with the latest technological trends and have the knowledge required to effectively respond to the challenges of global competition. Internet technology provides high-quality and efficient operations in all economic sectors, including the tourism industry. In this paper, the changes in tourism industry caused by the introduction of Internet technology and advantages and disadvantages of using the Internet in contemporary business travel agencies were analyzed. Through this work, the impact of the Internet technology on marketing activities of contemporary travel agencies was also analyzed.

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Competitiveness of tourism product: evaluation and approaches to provision

Competitiveness of tourism product: evaluation and approaches to provision

Author(s): Arthur Levytskyy / Language(s): English Issue: 2/2015

The analysis of main components of Ukrainian tourism competitiveness showed the necessity of forming of effective strategically- oriented public policy in this sphere. The most effective means of its implementation is to use competitive strategies based on a combination of strategic and project approach. The basis of its formation is quantitative evaluation of competitiveness in tourism that at the micro level is based on the analysis of two main facilities: tourism product and tourism organization. Marketing approach to destination, which provides the elaboration of complex tourism product, is considered. The activities of management and marketing of destinations are considered as integrity of strategic, project and operational activities. The article proves the necessity of using the project approach, which enables to convert strategic plan into specific goals and programs of territory development.

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The implementation of the concept of regional education in the light of the curriculum activities of the Pedestrian Tourist Club “Mikołajek” PTTK Słupsk

The implementation of the concept of regional education in the light of the curriculum activities of the Pedestrian Tourist Club “Mikołajek” PTTK Słupsk

Author(s): Łukasz Marszałek / Language(s): English Issue: 2/2015

In the times of the omnipresent globalization, an important place in the education of children and adolescents takes the regional education and the associated with it deepening of the regional identity. The content related to this subject is woven into the issues of different subjects: history, Polish language, geography and civics. Currently available forms and methods of education are offering the teacher conducting classes, many opportunities to prepare the best workshop to achieve his or her goals in this area. One of them is the cooperation with external institutions dealing with regionalism. The curriculum activities of the Pedestrian Tourist Club “Mikołajek” PTTK (Polish Tourist and Sightseeing Society) Słupsk in cooperation with Słupsk schools is an excellent example of this. Years of experience, the regional knowledge and qualifications possessed by the staff of the Club provide a solid foundation that can be used and is used in the regional education of children and adolescents, thus implementing the main objectives of “Mikołajek”.

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Data pre-processing for neural network-based forecasting: does it really matter?

Author(s): Oscar Claveria,Enric Monte,Salvador Torra / Language(s): English Issue: 5/2017

This study aims to analyze the effects of data pre-processing on the forecasting performance of neural network models. We use three different Artificial Neural Networks techniques to predict tourist demand: multi-layer perceptron, radial basis function and the Elman neural networks. The structure of the networks is based on a multiple-input multiple-output (MIMO) approach. We use official statistical data of inbound international tourism demand to Catalonia (Spain) and compare the forecasting accuracy of four processing methods for the input vector of the networks: levels, growth rates, seasonally adjusted levels and seasonally adjusted growth rates. When comparing the forecasting accuracy of the different inputs for each visitor market and for different forecasting horizons, we obtain significantly better forecasts with levels than with growth rates. We also find that seasonally adjusted series significantly improve the forecasting performance of the networks, which hints at the significance of deseasonalizing the time series when using neural networks with forecasting purposes. These results reveal that, when using seasonal data, neural networks performance can be significantly improved by working directly with seasonally adjusted levels.

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Some Aspects of Reputation Management in the Hospitality Business

Some Aspects of Reputation Management in the Hospitality Business

Author(s): Snejina Kadieva / Language(s): English Issue: 2/2017

Thе article examines the nature and importance of the term “reputation” and its relation to the concepts of "image" and "brand". It outlines the characteristics of reputation management in the hospitality business, emphasizing specific manifestations of online reputation management. An overview is made of the most commonly used international online portals that share opinions and reviews of customers about their stay in hotels, which largely form the hotel reputation. The article identifies opportunities and the latest approaches to the use of reputation management in the hospitality business.

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Moldovan Perception of Greece as a Tourism Destination

Moldovan Perception of Greece as a Tourism Destination

Author(s): Stela Cazacu / Language(s): English Issue: 2/2017

Purpose: This research study analyzes Moldovans' intentions to visit Greece, and their perceptions of Greece's image as a tourism destination, according to the following dimensions: (1) environmental beauty and convenience, (2) country's citizens, (3) place and architectural structure, (4) shopping and tourist accommodation and (5) similarity of the local culture and cuisine with the Moldovan one. The goal is split into four objectives. Design/methodology/approach: For attaining the goal, a self-administered questionnaire was delivered. The empirical study was conducted in the capital of Moldova. The findings are based upon a sample of 139 respondents.Findings: The findings reveal that, overall, Greece's image as a tourist destination among Moldovan consumers is partially positive. The perceptions of the tourism dimensions were evaluated in the descending order as follows: place and architectural structure, shopping and tourist accommodation, environmental beauty and convenience, country's citizens and similarity of the local culture and cuisine with the Moldovan one. Research limitations/implications: As it was undertaken only in the capital of Republic of Moldova and because most respondents are young people and females, the findings of this investigation do not absolutely reflect the perceptions of all Moldovans. Also, because the number of respondents is small, it is not representative of the whole Moldovan population. Hence, the results might not be very realistic and accurate. Originality/value: This study provides insightful theoretical implications and practical recommendations in creating marketing strategies that would help in managing and improving Greece's image as a destination among Moldovan tourists. Also, no study, at least to the researcher's knowledge, has evaluated Greece's image as a destination among Moldovan consumers. Finally, due to the increasing number of Moldovan tourists in Greece, it is important that Greece grasps this opportunity and positively influences the intentions of the visiting Moldovans via a positive destination image.

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Türkiye'de Yükselen Bir Turizm Çeşidi: Helal Turizm

Türkiye'de Yükselen Bir Turizm Çeşidi: Helal Turizm

Author(s): Said Kıngır,Nazlı Kardeş / Language(s): Turkish Issue: 1/2017

Tourism is at the forefront of increasingly important sectors today. Since alternative tourism types are increasing and more people participate in tourism activity every year, world tourism pie grows day by day. The developments in technology, communication, and education and the increase in the overall welfare level has increased the material expectations of Muslim tourists and this led the Muslims to look for alternative vacation options that meet requirements set by the religion. Intensive competition in the tourism sector has led to diversification of tourism. Depending on those developments, a variety of tourism products emerged as "Halal Tourism" which has increasingly importance day by day and and becomes a hot topic in academic literature. Halal tourism includes all touristic businesses that satisfy the needs of all tourism activities such as recreation,accommodation, travel, transportation based on the Islamic rules and regulations. The purpose of this research is to assess the present situation of Turkey for halal tourism and to put forward thoughts on how to develop halal tourism by using the potential of Turkey to guide for future works.For this purpose, a conceptual framework of halal tourism has been established by conducting a comprehensive literature search. As a result of this research, it is concluded that even though the the vast majority of the people in Turkey are Muslim, halal tourism market is very small when compared to other countries. In the conclusion, we have brought some suggestions to improve the halal tourism in Turkey.

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Някои аспекти на репутационния мениджмънт в хотелиерския  бизнес

Някои аспекти на репутационния мениджмънт в хотелиерския бизнес

Author(s): Snejina Kadieva / Language(s): Bulgarian Issue: 1-2/2017

Thе article discusses the nature and importance of reputation and its relationship with the categories "image" and "brand". It clarifies the peculiarities of reputation management in the hospitality business, emphasizing specific manifestations of online reputation management. An overview is made of the most commonly used international online portals that share opinions and evaluations by customers for their stay in hotels and largely form the hotel reputation. The article outlines opportunities and the latest approaches to the use of reputation management in hospitality.

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