<< Printemps arabe >>, une expression propre au genre discursif?

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Author(s): Rim Ben Yacoub / Language(s): French / Issue: 07/2014

'The Arab spring', an expression which indicates since 2011 the series of revolutions of Arab countries, constitutes a moment of break with the usual sense of the term spring. Meaning from now on revolution of the Arabic peoples, the term acquires a designative dimension sending back to a particular sociopolitical situation relative to particular events. So, the objective of the present article would thus be to accentuate the characteristics relative to this expression which make of it an interpretable expression with regard to its conditions of production what makes of it an expression appropriate to the discursive genre.

6. peatükk: Füsiosemioos ja fütosemioos

Author(s): John Deely / Language(s): Estonian / Issue: 04-1/2005

Märkisime kolmandas peatükis, et tuues märgitoime ja märkide olemuse semiootika uurimisteemade keskmesse, tegi Peirce otsustavad sammud loomaks täielikud võimalused märgiõpetuse arenguks. See samm märgib erinevust kaasaegse semiootika arengu ja kõigi varasemate etappide vahel, mis olid ajalooliselt võttes liikumine semiootilise teadvuse poole. Sest ehkki märkidele omane olemus eksisteerib tegelikult vaid kogemuse kontekstis (just selles mõttes, et kogemus eeldab tunnetust), ei eelda selle võimaliku olemuse aluseks olev toime ilmtingimata tunnetust.

7. peatükk: Tagasivaade: ajalugu ja teooria semiootikas

Author(s): John Deely / Language(s): Estonian / Issue: 04-1/2005

Semiootikauuringute objekt ehk sisuvaldkond ei ole lihtsalt märgid, vaid märgitoime ehk semioos. See toime, nagu me nüüdseks teame, leiab aset mitmel tasandil, mida võib eristada või määratleda märgiaktiivsuse erinevate sfääride või tsoonidena. Semiootika erineb semioosist seega nii, nagu teadmine erineb sellest, mida teatakse. Semiootika on teadmine semioosist. Ta on teoreetiline käsitlus märkidest ja sellest, mida nad teevad. See on tegelikult tähtis eristus, kuna kui vastab tõele see, mida me oleme semioosi ulatuse kohta väitnud, on semioosi ajalugu ja universumi ajalugu üks ja seesama asi, vähemalt senikaua, kuni universum kulgeb meiesuguse keeleoskusliku liigi kui enese osa poole. Kuid semiootika ajalooga on hoopis teine lugu ja ehkki ta on keeruline, on ta siiski oluliselt haaratavam. See on lugu vähem või rohkem hootistest katsetest käsitleda seda, mis seisab semioosi taga ja teeb ta võimalikuks, nimelt märki. Misasi on see märk, et ta semioosi võimalikuks teeb?

8. peatükk: Tulevikuvaade: teaduste uus algus

Author(s): John Deely / Language(s): Estonian / Issue: 04-1/2005

Lõpetagem seekord mitte ajaloolise, vaid prohvetliku noodiga. Proovigem ütelda midagi kindlat tuleviku kohta. Nägime viiendas peatükis, et semiootika on arenguvalemiks ehk raamistikuks kõikidele teadustele, ja seitsmendas peatükis nägime, kuidas meil tuleb tagasivaates teha üks õiendus tänapäeval märgiõpetuse arutamisel kasutatavate nimetuste osas. Aga kuidas on tulevikuväljavaadetega? Mida me loodame sellise õienduse ja sellise valemi selge väljaarendamisega saavutada? Ma arvan, et ei midagi vähemat kui uut algust nii loodus- kui sotsiaalteaduste jaoks, see tähendab meie arusaamise jaoks inimteadmisest kogu selle ulatuses. Võttes arvesse kõik, mis praeguse hetkeni öeldud on, nii teoreetilises kui ajaloolises plaanis, lubage mul püüda pakkuda vähemalt üht visandit, tulevikku vaatavat sünteesi üldisest suunast, mis semiootilisele teadvusele edasise arengu jaoks ette on nähtud.

9. peatükk: Välise maailma pool-eksitus

Author(s): John Deely / Language(s): Estonian / Issue: 04-1/2005

Räägitakse lugu sellest, kuidas professor Sebeok oli kord ühes auväärsete kõnelejate paneelis, kellele heideti kuulajate poolt väljakutse näidata ära põhjus, miks semiootika põhilised ideed, nagu näiteks omailm, ei ole lihtsalt üks uus idealistliku solipsismi versioon. Kõik kõnelejad vastasid ükshaaval küsimusele, igaüks neist alustades protsestiga (mis ületas kaugeltki eelneva kõneleja oma), mille sõnum oli: “Muidugi ei ole ma mingi solipsist”. Lõpuks oli käes Tomi kord. Ta kehitas õlgu ja ütles lihtsalt: “Mina olen solipsist”. See oli üks neid viljakaid hetki, milletaolisi Tom lõi nii palju — nagu näiteks tookord Torontos, kus ta mainis oma põhijutu sees möödaminnes: “Kõik mõtlevad keelest kommunikatsiooni kaudu. Kuid keelel pole kommunikatsiooniga mingit pistmist.” Küsimuste voorus provotseeris kõige esimene küsimus teda selles osas. “Te ütlesite, et keelel pole kommunikatsiooniga mingit pistmist,” meenutas talle kuulaja. “ Miks te seda ütlesite?” “ Sest et tal pole,” vastas Tom teravalt ja läks edasi, pöördudes järgmise küsija poole.

A biosemiotic building: 13 theses

Author(s): Kalevi Kull,Frederik Stjernfelt,Claus Emmeche / Language(s): English / Issue: 03/2002

A biosemiotic conversation: Between physics and semiotics

Author(s): Kalevi Kull,Howard H. Pattee / Language(s): English / Issue: 1-2/2009

In this dialogue, we discuss the contrast between inexorable physical laws and the semiotic freedom of life. We agree that material and symbolic structures require complementary descriptions, as do the many hierarchical levels of their organizations. We try to clarify our concepts of laws, constraints, rules, symbols, memory, interpreters, and semiotic control. We briefly describe our different personal backgrounds that led us to a biosemiotic approach, and we speculate on the future directions of biosemiotics.

A brief biosemiotic glossary

Author(s): Kalevi Kull,Frederik Stjernfelt,Claus Emmeche / Language(s): English / Issue: 03/2002

A CORPUS-BASED ANALYSIS OF DEONTIC AND EPISTEMIC VALUES OF THE MODAL SHALL IN LEGAL TEXTS

Author(s): Roxana Goga-Vigaru / Language(s): English / Issue: 2/2012

The research conducted in this paper involves domains such as semantics, functional linguistics, translation studies, pragmatics and examines the values and functions of shall as they appear in the chosen legal corpus concerning its deontic and epistemic meanings. The corpus is based on legal texts selected from the electronic database EUR-lex and it consists of a 29,900 word text. The qualitative analysis carried out in this study is complemented by a quantitative approach in search of deontic and epistemic values of the modal verb shall.

A Critical Discourse Analysis of a College Faculty Recruitment Brochure

Author(s): Dennis R. Brooks / Language(s): English / Issue: 4/2003

Norman Fairclough presents his version of Critical Discourse Analysis with a five stage analytical framework (Yates, Taylor and Wetherell, 2001: 236). Central to this macro frame is to identify the social problem that has a semiotic aspect (Stage 1), the obstacles (Stage 2), whether the problem is needed (Stage 3), resolutions to the problem (Stage 4), and how the researcher’s interpretation can “contribute to emancipatory change” (Stage 5) (Yates, Taylor and Wetherell, 2001: 239).

A hundred introductions to semiotics, for a million students: Survey of semiotics textbooks and primers in the world

Author(s): Kalevi Kull,Olga Bogdanova,Remo Gramigna,Ott Heinapuu,Eva Lepik,Kati Lindström,Riin Magnus,Rauno Thomas Moss,Maarja Ojamaa,Tanel Pern,Priit Põhjala,Katre Pärn,Kristi Raudmäe,Tiit Remm,Silvi Salupere,Ene-Reet Soovik,Renata Sõukand,Morten Tønnessen,Katre Väli / Language(s): English / Issue: 2-3/2015

In order to estimate the current situation of teaching materials available in the field of semiotics, we are providing a comparative overview and a worldwide bibliography of introductions and textbooks on general semiotics published within last 50 years, i.e. since the beginning of institutionalization of semiotics. In this category, we have found over 130 original books in 22 languages. Together with the translations of more than 20 of these titles, our bibliography includes publications in 32 languages. Comparing the authors, their theoretical backgrounds and the general frames of the discipline of semiotics in different decades since the 1960s makes it possible to describe a number of predominant tendencies. In the extensive bibliography thus compiled we also include separate lists for existing lexicons and readers of semiotics as additional material not covered in the main discussion. The publication frequency of new titles is growing, with a certain depression having occurred in the 1980s. A leading role of French, Russian and Italian works is demonstrated.

A less simplistic metaphysics: Peirce’s layered theory of meaning as a layered theory of being

Author(s): Marc Champagne / Language(s): English / Issue: 4/2015

This article builds on C. S. Peirce’s suggestive blueprint for an inclusive outlook that grants reality to his three categories. Moving away from the usual focus on (contentious) cosmological forces, I use a modal principle to partition various ontological layers: regular sign-action (like coded language) subsumes actual signaction (like here-and-now events) which in turn subsumes possible sign-action (like qualities related to whatever would be similar to them). Once we realize that the triadic sign’s components are each answerable to this asymmetric subsumption, we obtain the means to track at which level of complexity semiosis finds itself, in a given case. Since the bulk of such a “trinitarian” metaphysics would be devoted to countenancing uninterpreted phenomena, I argue that current misgivings about sign-based ontologies are largely misplaced.

A letter from March 15, 2001

Author(s): Thomas Sebeok / Language(s): English / Issue: 11/2012

Dear Jesper, Kalevi, Claus: I was immensely pleased and flattered to read your most cordial invitation, so I cannot tell you how much I would like to be with you at this occasion. Having said this, I think I had better stick to my decision, announced publicly last June in Imatra, to restrict my overseas travel to just one more Atlantic crossing, namely, to stand behind a commitment I made many months ago to teach an intensive course on the subject of nonverbal communication this coming April/May, climaxing with an international conference on „Semiotics and the Communication Sciences“ at the recently established University of Lugano.

A linguistic picture of the world and expression of emotions through the prism of expressive lexis

Author(s): Danka Siroka / Language(s): English / Issue: 2/2013

This paper deals with expressive lexis, which is understood as the expression of emotions. Through this prism we would like to present a picture of the world which is formed by the opposites, emotional – rational. This picture would also present some examples of speech that is created in the mind as a result of man’s preferences and values. The relation of language and mind, formation of a picture of the world on the basis of both linguistic and extralinguistic foundations, projection of emotions and assessments on language – all of these components are inspiring avenues and this paper trys to enlighten the basis of expressive linguistic inventory of the users of the Slovak language.

A methodological framework for projecting brand equity:Putting back the imaginary into brand knowledge structures

Author(s): George Rossolatos / Language(s): English / Issue: 1/2014

The aim of this paper is to outline a methodological framework for brand equity planning with structuralist rhetorical semiotics. By drawing on the connectionist conceptual model of the brand generative trajectory of signification it will be displayed in a stepwise fashion how a set of nuclear semes and classemes or an intended semic structure that underlies manifest discursive structures may be projected by its internal stakeholders (i.e., a brand management team, an account planning team or a marketing research team) with view to attaining differential brand associations. The suggested methodological framework focuses on the strength and uniqueness of brand associations as integral aspects of a brand’s equity structure and comprises a set of calculi that aim at addressing from a brand textuality point of view how associations may be systematically linked to their key sources with an emphasis on the ad filmic text. The propounded methodology is exemplified by recourse to a corpus of ad filmic texts from the major brand players in the UK cereals market. The argumentative thrust is intent on demonstrating that structuralist rhetorical semiotics is not only useful for analysing/interpreting brand texts, but, moreover, for constructing and for managing them over time. This demonstration is deployed by adopting a synchronic/diachronic and intra-(ad)-filmic/inter-(ad)-filmic approach to the formation of brand associations that make up a projected brand equity structure, in the context of embedded product category dynamics.

A note on biorhetorics

Author(s): Kalevi Kull / Language(s): English / Issue: 2/2001

This article analyses the possibility to look at living systems as biorhetorical systems. Rhetorics of biology, which studies the rhetoric of biological discourse, is distinguishable from biorhetorics, which attempts to analyse the expressive behaviour of organisms in terms of primordial (un¬conscious) rhetoric. The appearance of such a view is a logical consequence from recent developments in new (or general) rhetorics on the one hand (e.g., G. A. Kennedy's claim that rhetoric exists among social animals), and from the biosemiotic approach to living systems on the other hand.

A note on the semiotics of biological mimicry

Author(s): Timo Maran / Language(s): English / Issue: 1/1999

A note on Vico and Lotman: Semiotics as a "science ofthe imagination"

Author(s): Marcel Danesi / Language(s): / Issue: 1/2000

The Italian philosopher Giambattista Vico foreshadowed many of the ideas currently being entertained by the modern cognitive and human sciences. By emphasizing the role of the imagination in the production of meaning, Vico showed how truly ingenious the first forms of representation were. His view that these forms were "poetic" is only now being given serious attention, as more and more linguists and psychologists come to realize the role of metaphor in the generation of abstract systems of representation. The Estonian semiotician Yuri Lotman espoused a basically similar view, highlighting the role of the poetic imagination in the generation of the textuality that holds cultures together in meaningful ways. A comparison of these two exceptional thinkers has never been entertained. This note aims to do exactly that. Specifically, it takes a first glimpse at the parallels of thought and method that inhere in the main works of these two ground-breaking thinkers. Such a comparison will establish a theoretical framework to make semiotics a true "science of the imagination". It will show that semiosis and representation are not tied to any innate neural mechanisms, but rather to a creative tendency in the human species to literally "invent itself".

A post-structuralist revised Weil–Lévi-Strauss transformation formula for conceptual value-fields

Author(s): James B. Harrod / Language(s): English / Issue: 2-3/2018

The structuralist André-Weil–Claude-Lévi-Strauss transformation formula (CF), initially applied to kinship systems, mythology, ritual, artistic design and architecture, was rightfully criticized for its rationalism and tendency to reduce complex transformations to analogical structures. I present a revised non-mathematical revision of the CF, a general transformation formula (rCF) applicable to networks of complementary semantic binaries in conceptual value-fields of culture, including comparative religion and mythology, ritual, art, literature and philosophy. The CF is a rule-guided formula for combinatorial conceptualizing in non-representational, presentational mythopoetics and other cultural symbolizations.

A semiotic alternative to communication in the processes in management accounting and control systems

Author(s): Ülle Pärl / Language(s): English / Issue: 1/2011

This conceptual paper addresses Management Accounting and Control Systems (MACS) from a communication process perspective as opposed to a functional design perspective. Its arguments originate from a social-constructionist perspective on the organization. Its line of argument is that building a social theory of a social phenomenon such as MACS, demands that attention be paid to the characteristics of the communication process. An existing theoretical framework that does the same is Giddens’ structuration theory, but it is only partly satisfactory because it refuses to consider communication-as-interaction from a dynamic contextual perspective, instead falling back on an argument related to the behavioural aspects of agency. An alternative is a semiotic-based communication perspective that includes context as well as addresses the epistemological level of a MACS theory based on communication. The semiotic model of Jakobson is provided and developed as a specific alternative.