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Maks Veber je moć (Macht) definisao kao mogućnost da ponašanje drugih oblikujemo prema našoj volji. Hana Arent, međutim, moć razume kao mogućnost da se u neprisilnoj komunikaciji dođe do saglasnosti o zajedničkom usmerenju delanja. U oba slučaja moć je predstavljena kao potencija koja se aktuelizuje u delanju, ali polazne osnove su različiti modeli delanja.
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The basic aim of this paper is to discuss some deconstructive views on the problem of communication. The death of an author is not quite Derrida’s theme, but it has an important role for explaining the field of communication. According to Derrida this kind of absence, together with absence of the receiver of message, structures every possible communication. This very structure is something that unable intention to be clear and present, both in oral and written way of exchanging messages. For the reason of discussing the problem of communication, attention will be focused on Derrida’s lecture “Signature Event Context” in which he addressed that topic in the most direct way. First, it will be examined the notions of writing and absence, and secondly, those of intention and context. It will be argued that Derrida is more interested in the new pragmatics, than in the bare criticism of some classical metaphisical views on language or recent linguistic theories.
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In Japanese newspapers and web journal articles analysing political and international relations, the Japanese counterparts of the term “face”, for example kao, mentsu, taimen (Yabuuchi, 2004) as well as tachiba, considered as the key to describe interpersonal relationships (Haugh, 2005), are frequently used. The emic notion of Japanese face and its construals (Spencer-Oatey, 2007) are used to explain actions or the lack of actions by a politician and a government as a result of saving or claiming face. The face that each participant, be it a person or an organisation, claims is an image of itself, formed through ongoing relationships among participants and observers in the political arena. Facework among the participants unfolds in forms of decisionmaking, political power game and war. Goffman’s (1967) formulation of face and facework is still applicable in describing the face of a politician and a government in these articles.The aim of this chapter is to analyse the Japanese emic face on its own through the analysis of Japanese political analytic articles, which make direct references to emic notion of face as cultural insiders (Haugh, 2013). I will firstly demonstrate how Japanese emic face is applied to describe intra-national and international political relations in Japanese political analytic articles. I will then reaffirm the ongoing nature of face, both between participants and in public, and the role that non-participants play in maintaining one’s face.
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This paper is an attempt to present a different perspective in the theory of intonation in Bulgarian linguistic literature. The role of intonation in communication process is underlined. We base our arguments mainly on the Relevance theory (RT) and consider intonation as a code of in-structions for interpreting the morpho-syntactic content of the utterance. Using this code the listener reduces his efforts to get to the speaker`s meaning. This and other functions of intonation as a meta-level presume a discussion for the possibility intonation to be considered as a manifestation of speech economy.
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The world is experiencing political turbulence. Buzzwords hijack political discourse, preventing, rather than enabling, meaningful critique and discussion. In this contested space it is imperative that NATO member states communicate between themselves in the most precise, efficient, and frictionless way and strengthen the alliance’s understanding and application of Strategic Communications. In October 2017 the Netherlands, one of the NATO Strategic Communications Centre of Excellence (StratCom COE) founding nations, requested a Strategic Communications terminology review project. Over the past year a team of StratCom COE and external experts have been working to streamline and improve the language used in the StratCom community at NATO.
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The Jubilee International Scientific Conference on the "Economic Science, Education and the Real Economy: Development and Interactions in the Digital Age", held on 11 – 12 May 2020, is dedicated to the 100th anniversary оf the University of Economics-Varna. Against the background of the cultural and economic rise from the end of the XIX and the beginning of the XX century, on May 14, 1920 the Chamber of Commerce and Industry of Varna decides to open a Higher School of Commerce in the city. This marks the beginning of higher economics education in the country. For the period of its existence the university has trained over 155,000 specialists with successful self-realization in the country and abroad. Today, more than 8,000 Bachelors, Masters and Doctorates from 52 countries study in 27 Bachelor's, 29 Master's and 16 Doctor‟s programs. One hundred years for a Bulgarian university is a remarkable anniversary. Some European universities have a much longer history, but when we give assessments, we must always consider the historical context. From this point of view and within the post-liberation period, 100 years of existence, for a Bulgarian university, is a remarkable achievement. The University of Economics – Varna is one of the oldest universities in Bulgaria and the university is rightly proud of its history. The Jubilee International Scientific Conference is focused on digitalization and all those profound transformations it causes in the economy and society. The theme of the conference has been chosen in the period preceding the outbreak of the global coronary virus pandemic. This is important to note because the current economic situation has changed dramatically. As a result of the state of emergency and the imposed social isolation, the economies all over the world have entered a recession. The business, our social and cultural lives have come to a standstill. The economic crisis that has begun is unprecedented both in its cause and most likely in its scale and scope, and it is currently confronting us with specific economic problems. But we believe in science and medicine, in the human mind and intelligence, and we have no doubt that the epidemic will be brought under control and sooner or later the world will return to normal. Then the fundamental determinants of economic activity shall start to operate, one of which is the ongoing process of digitalization. The present economic situation has confronted us with specific economic problems, but it has also shown in a clear and unequivocal way how important new technologies are in modern life, in particular in the conditions of emergency and social distance. It is in these conditions that all our communication, the opportunity for public institutions to continue with their work, online university and school education, etc. rest on digital technologies today. This conference has also been made possible by modern technology. The crisis, from a certain point of view, has given a new impetus to the digitalization of society. In the context of current events and the explanations given above, the topic of the conference is focused on the long-term development of the economy and society as a whole. The scientific event aroused considerable interest. The conference was attended by 340 scientists, researchers, lecturers, PhD students and students from 23 Bulgarian and 15 foreign universities and research organizations from Germany, Lebanon, Lithuania, Poland, Portugal, Romania, Russia, Slovakia, Serbia, Croatia and Ukraine, as well as representatives of business and various institutions. Plenary reports of the conference have been presented by: Prof. Evgeni Stanimirov PhD - Rector of the University of Economics – Varna, "Quo vadis, education?", Prof. Daniela Bobeva PhD, Institute for Economic Research at BAS, "Costs and Benfits of Euro Adoption in Bulgaria: lessons Learned from the Long Path of Bulgaria to the Euro' Mr. Plamen Rusev PhD, one of the successful alumni of the University of Economics-Varna, Executive Chairman of the Webit Foundation and a member of the Board of Directors of Endeavor Bulgaria, addressed the plenary session with a speech on "Bulgaria – a platform for creating global initiatives." The proceedings covers 263 reports, in 4 volumes. The range of problems in the reports is wide, in line with the idea of the scientific forum: to analyze the manifestation of digitalization not only in business and economy, but its social, institutional and legal aspects, as well. A very important part of the conference is the reports that examine the impact of digitalization on education and science.
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We live in a period when the majority of the important messages about the social issues and events are sent by different media channels such as the television, written press or the internet. For the success of democracy, it is essential that the students, the future adults of our society, should have the ability to analyse and evaluate the messages received through various means of communication. Even since school, students should have the capacity to understand the influence of mass media messages on the way in which they understand the world they live in. Students need to be trained to identify and use various communication techniques of messages in different media forms. In order to do this, history classes may be the perfect setting for the analysis of some primary historic sources. The image, the picture and the propaganda poster are primary historic sources each having their own code of communication. These involve symbols, colour schemes, they may even involve sounds. The analysis of images, photos, is that more important today as the cultural life of the younger generations is rather visual that written. Without these critical abilities we risk losing the diversity and freedom of thinking which form the foundation of a truly democratic society.
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Pastoral art of homiletics is basic for church mission among faithful believers, newcomers and whole people, country and society. Preaching is ancient traditional church practice, but at the same time, it is a communication with earthly church of every particular place and time. Individual characteristics of preaching the Gospel are central, including some theological interpretation, sacred historical narrative, common spiritual advice and examples from the life of the faith community. Priests usually learn and practice preparation and delivering of homilies in the mature stages of their vocational theological education. What clergy delivers solemnly from the pulpit and in the media in a form of sacred artistic speech with special rhythm and contents, has to clearly orient people in their belief and confession, to consolidate particular denominational unit, and internally enlighten every single present soul to God. Every ordinary priest is called every day to lead his flock to salvation by simple steps that had been undertaken and developed by generation of ordained predecessors. As the determination of homilies to open distribution nowadays is the same as in the past and in the future, this paper discusses the effectiveness of preaching, based on sources from church heritage, and demands of life.
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Under the assumption that communication is the most convenient way to know and understand the world we live in, this paper focuses on the importance of effective strategic communication, in line with the national security objectives. The potential of the communication process in achieving the desired effects has long been exploited by organizations and businesses. Nowadays, the actors in the international arena use this potential to pursue their own interests, giving rise of new threats, which in terms of security are placed under the umbrella of hybrid threats (propaganda, disinformation, fake news etc.). It is, therefore, necessary to develop new ways of combating such threats, adapted to the contemporary security environment, and to the security trends brought by current phenomena that the world is facing - such as globalization or technological advances. In this respect, international organisations such as NATO or the EU – at the regional level –, and states – at the national level –, shall endeavour to develop a framework for effective use of strategic communication. Thus, the paper aims to present solid arguments regarding the potential of strategic communication in supporting a state’s instruments of power pursuing national security objectives, when it is conceived in an effective manner. The paper also emphasizes the benefits that an efficient strategic communication process can bring to a state’s society, compared to the negative effects that the lack of it brings to other ones.
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The media channel's audience was determined by the circulation or the coverage of radio and TV stations. The digital age has changed these milestones. The news reaches readers mainly through digital platforms, and media institutions are no longer broadcasters but content generators. We will analyze how specific technical parameters influence the audience. Some technical parameters affect the spread of information more than its quality. Some algorithms decide the spread of the news, and those are secret due to commercial laws. The algorithms that determine what information will be viral are the property of the companies operating the digital platforms that are ruling at this moment information industry. They seek profit, and the rules of the algorithms are profit-oriented. We will try to see what parameters are essential and how they influence the spreading of the news. We will take a closer look at the metrics of the most influential newspaper in Romania and the UK to find a relation between some technical facts and the news audience. The central fact analyzed in this research is the backlinks connecting a specific website to the world wide web. This parameter remains one of the most crucial factors that influence the spreading of an article's news and newspaper audience.
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The report will include review some of the most popular platforms for online communication in real time and the opportunities they present in regards conducting lectures online. Their additional features focused on improving the two way communication and interaction will be compared and evaluated.
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Media and the field of journalism are dynamically interconnected with other social structures and actors from a sociological perspective. It is possible to address this relationship at the macro or micro levels from the perspective of the social capital approach. Social capital has social implications as potential resources embedded within actors' communication networks, serving as a cohesive element that holds society together, such as individual trust levels. Regardless of the perspective from which it is taken, the social capital approach has a direct and reciprocal relationship with the fields of communication, media and journalism. Important theorists examine these relationships. The study aims to reveal the connection points between the field of media and journalism and the social capital approach on the axis of the evaluations of Tocqueville, Putnam and Bourdieu. Firstly, the topic is approached in the context of Tocqueville's evaluations on the relationship between civil society and the press in his work 'Democracy in America'. Then, Robert Putnam's perspective in line with the work of communication theorist George Gerbner, especially in the context of television viewership and its effects on social capital, was analyzed. Thirdly, an association was made between Pierre Bourdieu's idea of 'journalism and the media field' and his unique capital approach. The following conclusions were reached within the framework of the views of the three theorists: 1) The media can contribute to social capital by enabling civil and political components of society to dialog. 2) Media and journalism production practices affect social capital to the extent of their determining influence on people's perceptions. 3) The fact that media viewing is one of the most important leisure time activities leads to changes in civic and political participation. 4) Actors/perpetrators working in the media benefit from their social capital in their productive activities in the field. 5) Journalist actors/perpetrators perceive social capital within their own sociality and their journalistic perceptions and practices are shaped accordingly.
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Specjalizacja badań naukowych w XX wieku przyspieszyła postęp w odkryciach i wdrażaniu innowacji. Wraz ze wzrostem złożoności naszej cywilizacji wskutek dynamicznego wzrostu gospodarczego wspieranego rozwojem technologii rośnie jednakże potrzeba transferu wiedzy między różnymi obszarami ludzkiej działalności. Dążenie do zrównoważonego rozwoju i zachowania różnorodności środowiska naturalnego wzmacnia te tendencje. Dotyczy to w szczególności nauk społecznych. Książka składa się z dziesięciu rozdziałów napisanych przez autorów z trzech centrów akademickich: poznańskiego, wrocławskiego i katowickiego. Przedstawione zagadnienia potwierdzają celowość i ważność projektów interdyscyplinarnych dotyczących integracji wiedzy z zakresu nauk społecznych, zwłaszcza ekonomii i finansów oraz nauk o zarządzaniu i jakości, psychologii, nauk o komunikacji społecznej i mediach, nauk o polityce i administracji, nauk prawnych i nauk socjologicznych. Adresatami książki są pracownicy naukowi i doktoranci specjalizujący się w dziedzinie nauk społecznych, w szczególności ekonomii. Niektóre rozdziały mogą być wykorzystywane do celów dydaktycznych na zajęciach z odpowiednio przygotowanymi studentami na studiach magisterskich, a także podyplomowych.
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Tento text je zaměřen na specifické rysy soukromé elektronické komunikace realizované prostřednictvím facebookového Messengeru. Vedle typických jevů, jako jsou slova cizího původu, specifické zkracování a zvláštní grafické prostředky (emotikony), o kterých hovoří například Hoffmannová (2016), se příspěvek věnuje též dalším jevům, jimiž se publikace dosud příliš nezabývají. Zejména jde o jevy způsobené autokorekcí, zvláštnosti v užití diakritiky, o výraznou fragmentárnost a dekontextualizaci.
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The topic of the new series of conferences is set by the COST Action "Multidisciplinary Innovation for Social Change" held in the period October 2019 - April 2024 and is a continuation of the achievements of over 100 researchers from 35 countries in this direction. At its core is the quadrangle of collaboration between different fields of knowledge, including higher education, secondary education and training, research and business, leading to the creation of new products, services and practices with a positive impact on society.
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True Investment: Post-Authentic Honesty on Social Media, Hans-Georg Moeller; Fill In, Accept, Submit, and Prove that You Are not a Robot: Ubiquity as the Power of the Algorithmic Bureaucracy, Mikhail Bukhtoyarov and Anna Bukhtoyarova; A Balanced Approach to Artificial Intelligence in Government Decision-Making Processes, Aleksandar Jazić and Ljubiša Bojić; The Business of Umbilical Cord Biobanking in Serbia: Biocapital(ism) and Symbolic Geographies of Health, Ljiljana Pantović and Jelena Ćeriman
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Standardization for High Impact Technologies: Why Citizens Should Care, Claudia Roda, Rebecca Stone and Antonio Kung; Technology-Facilitated Gender-Based Violence and the Novel: Realizing Women’s Rights, Sekai Zhou; Cybersecurity Culture from the Perspective of Social Cognitive Theory: Examining the Relevance of the Reciprocal Determinism Model, Slađana Ćurčić; Unsettling Future of AI-Powered Police-Human Interaction: A Shadow of a Doubt over Moral Sensitivity, Srđan T. Korać; Strategies for Cybersecurity Innovation and Crisis Communication in Digital Democracy Era; Mokhtarrudin Ahmad and Kavitha Balakrishnan
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Artificial intelligence (AI) plays a key role in our daily social communication through technological devices, as well as in the development of socially assistive robots (SARs) that are capable of interacting with humans. Artificial intelligence allows SARs to adapt to the individual needs of users. Research shows that people can develop emotional connections with SAR, which can have an impact on their perceptions, emotions, behavior and mental health. The interaction between a person and artificial intelligence mediated by technology can lead to ethical questions concerning decisions delegated to an algorithm, privacy of personal information, etc. Central to this communication is a new paradigm of human-artificial intelligence relationships. A theoretical field that undergoes its development with the pace of growth in technological evolution.
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The digital age has brought about meaningful changes in all the domains of human activity, introducing new-fangled ways of interaction in the public, social, tribal, and neuropsychological spheres. In our article, we will focus on prominent developments in the realm of transmedia literary productions, such as storytelling and transmedia narrative. The digital age culture did not wipe away from the public arena the traditional arts and specifically the literary world. On the contrary, it empowered the literary production to expand its borders, firstly, abolishing the old-style boundaries between work, text, and content, and secondly, it facilitated the fusion of traditional and emergent ways of ‘consuming’ literature complexly across multimedia platforms. The main objective is to highlight the manifold “affordances” of learning literature via immersive experience in multimodal setups of reading, writing, observing, following, playing, filming, watching, recording, webbing, editing, designing, gaming, distinguishing, expressing, blogging, vlogging, chatting, foruming, conversing, debating, and interpreting new and old narratives. From our viewpoint, even in this overcrowded networked culture, literature can and will continue playing its role as a chief contributor to the development of conceptual, procedural, and factual knowledge of humanity.
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Communication is a complex psychological process and as such requires intelligence on the part of the communicating parties. She is a personal quality (cognitive) or acquired, after learning to manage emotions (emotional intelligence). Business communications are carried out through certain channels through various techniques and ways of conducting. The parties in this process strive to achieve efficiency, to solve a pre-planned goal, to build trust and alliances. Intelligent technologies come to the rescue, replacing humans and bringing change to their work. For smooth communication, artificial intelligence must have access to reliable information to avoid distortions and inaccuracies. Our thesis is that the role of smart technologies is to automate the communication process and improve its qualities.
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