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Juri Lotman’s autocommunication model and Roland Barthes’s representations of Self and Other

Juri Lotman’s autocommunication model and Roland Barthes’s representations of Self and Other

Author(s): Lei Han / Language(s): English Issue: 4/2014

Th is paper discusses Juri Lotman’s concept of autocommunication and explores its applicability by referring to Roland Barthes’s representations of Self and Other. Th e texts to be discussed include Barthes’s writings on Japan and China, an excerpt from his rewriting of Balzac’s “Sarrasine” in S/Z, and his autobiography and Rousseau’s Confessions. Th e paper contrasts two cultural communication cases in terms of analysing two kinds of a-semantic codes: (1) the positive a-semantic code of Japan, and (2) the negative a-semantic code of China. With reference to “Sarrasine” and S/Z, the paper discusses two specific codes, cultural memory and imagination, which lead to the addressee’s reformulations. Finally, the paper examines how different modes of autocommunication are put into practice in Barthes’s autobiographical and Rousseau’s confessional writings.

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BENDRINIS INTELEKTAS IR PASIPRIEŠINIMAS KAPITALUI SOCIALIZUOTO DARBO EPOCHOJE

BENDRINIS INTELEKTAS IR PASIPRIEŠINIMAS KAPITALUI SOCIALIZUOTO DARBO EPOCHOJE

Author(s): Kasparas Pocius / Language(s): Lithuanian Issue: 89/2016

This article discusses the influence of Marx’s labour theory for contemporary social thought. While his conceptions of machine work, formal and real subsumption influenced the mainstream of class struggle in the 20th century, his theoretical framework was recently refreshed both by poststructuralist and Italian autonomist authors, who discuss Marxian conception of general intellect. It is difficult to argue about general intellect and its liberation from capitalist relations while having in mind the condition of contemporary labour power in the contemporary stage of capitalist production, which autonomists define as social factory and which is based on immaterial labour and precarity. However, an alliance between the living labour (or multitude) and technologies which embody the power of capital must be based on the will of this labour power (or forces) to get rid of capitalist relations. General intellect itself can be created only along with the strategies of resistance against exploitation. Finally, the perspective of general intellect allows to argue about building communist society within the capitalist empire and to change the dialectical Marxist revolutionary paradigm with the non-dialectical paradigm of liberation and heterogenization of social forces. However, is only possible to do it by gradually removing the chains of capitalist relations and developing mutual relationship of free singularities. Therefore it is worthwhile to argue about the individual and collective singularities, their environment and the new subjectivities that they would create.

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VAIZDUOTĖS AUTONOMIJA IR ESTETINĖ PATIRTIS

VAIZDUOTĖS AUTONOMIJA IR ESTETINĖ PATIRTIS

Author(s): Dalius Jonkus / Language(s): Lithuanian Issue: 90/2016

The paper discusses the modern idea of imagination and its various transformations in the phenomenological conceptual frameworks of Edward Casey, Mikel Dufrenne and Vasily Sesemann. I would like to raise and critically assess questions regarding the role of imagination in our consciousness: whether imagination is a productive or reproductive activity; and how, if at all, aesthetic expression limits imagination. Casey criticizes Dufrenne for his attempt to unite imagination with aesthetic expression. He argues for the autonomy of imagination, but leaves the question of the relationship between imagination and perception unanswered. Dufrenne partially shares his theory of imagination with Sesemann. Both philosophers claim that imagination is a reproductive activity rather than a productive one in the sense that it is limited by the forms of the material a priori. In other words, aesthetic expression has to obey the principle of correlation between percipiens and perceptum. Creativity becomes possible when the creator is able to reproduce in his expression another subject’s possible perceptivity. Sesemann accentuates the primacy of embodied imagination in his aesthetics. He believes that the necessary correlation between the object and the subject is born in the movement of embodied imagination. The fact that imagination is an embodied phenomenon is illustrated by the way it exists in the world, since imagination is essentially a free activity restricted only by “the style of the world’s horizon.”

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Гетеротопии: миры, границы, повествование

Гетеротопии: миры, границы, повествование

Author(s): Inga Vidugirite / Language(s): Russian Issue: 5/2015

The concept of heterotopias, which was introduced by Michel Foucault almost 50 years ago to define and to understand the heterogenic nature of space, was recently actualized by the spatial turn in social sciences and humanities. The notion of heterotopias and their principles that were defined by Foucault in his famous lecture “On Other Spaces: Utopias and Heterotopias”, became an analytic device that helps to recover alternative and specific regimes of functioning of certain places in space. At the same time, the weakness of the borderline between the “objective” (“real”) and the “subjective” (fictive) in the postmodern thinking and imagination led to the considering of heterotopias of inner space of a text (artistic space) or heterotypic spaces of literary field. In literature, heterotopias function as a bridge between physical world and a text, in which such heterotopias as a labyrinth, a mirror, a theatre, or a castle are represented. Heterotopias are places of transgression of a subject that is grounded in specific heterotypical condition of a space. So, like utopias, heterotopias suggest a way of thinking about a man and his world as well as about their representations. The book Heterotopias: Worlds, Borders, Narratives consists of four parts. The division between them is based on the thematic ground and on the focus (the size) of space in question as well as on the relation between reality and fiction – if a text presupposes links to the outer world. The First Part of the book is devoted to the discussion of the big units of the Earth (World, Russia, Ural, Ukraine) and to their representations in historical, mythological, and cartographic discourses as well as to the spatial structures of human mind that enable thinking of non-spatial phenomenon in spatial terms (dreams, alternative life, death). The Second Part focuses on cities and their heterotopias in literary texts, which could be representations of certain real places as well as a result of certain strategies to make a place a kind of heterotopia. The Third Part analyses the heterotopia of border regions where languages and cultures meet and converge on different levels. The representations of such heterotopias could be found on the level of every-day life and communication as well as on the level of political and cultural discussion in a magazine or on the level of the peculiar rhyme structure of one poem. In this part, tree articles on Vilnius’ heterotopias are presented. The Fourth Part of the book discusses heterotopias that are invented and supported only by a literary text. Some of them have referents in the outer world; however, their heterogenic character is a result of textual strategies. The whole book leads to the conclusion that interdisciplinary research of heterotopias as well as of other places in the World and texts is a productive trend for investigating the postmodern world and a man, because the questions of spaces and places, and also the language based on spatial categories, enable various connections between worlds, minds and disciplines.

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Гетеротопии потустороннего в снах о покойниках (на западнопричудском материале)

Гетеротопии потустороннего в снах о покойниках (на западнопричудском материале)

Author(s): Angelika Steingold / Language(s): Russian Issue: 5/2015

Living on the western shore of lake Peipus, native Russians (most of them are Old Believers) preserve their folk traditions till now. They believe that spirits of the dead can come to the alive in dreams. There are two kinds of dream tales depending on who – the deceased or the sleeping person – is the initiator of the “meeting” in the space of dream. The author’s purpose was to demonstrate both the common and specific features of the narratives putting stress on the characteristic properties of dreams’ space. In the most of them, the deceased is the initiator of the “dialogue” with the “visionary”. He “comes” for the purpose of informing his relatives about his own “needs”. The second cluster consists of dreams initiated by the “visionary”. He “visits” the other world to get information about the state of soul of the departed man. Space in the first category of “visions” is very close to the space of this world (it seems like the deceased’s own home and its environment), but it is reflected in the mirror of a dream. The space dreamt in the other group of “visions” belongs to the next world. It is situated somewhere above. The dead “live” in buildings with a great number of separate rooms – like in hostels or hospitals. Each person is located in a small enclosed space. His movements and positions are fully limited there (he can sit, lie, but can’t go, run etc.). Both types of dream sites may be defined as utopias and heterotopias as well, though the latter one is more heterotopical.

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Post-tyrimas ugdymo moksluose: ontologinės ir epistemologinės įžvalgos

Post-tyrimas ugdymo moksluose: ontologinės ir epistemologinės įžvalgos

Author(s): Justina Garbauskaitė-Jakimovska / Language(s): Lithuanian Issue: 41/2018

In the academic community, it is becoming more outspoken that the traditional tools for perceiving the world have become not sufficient. The existing research methods used by social scientists are not flexible enough – they are unnecessarily simplifying the world and the processes that are happening in it. In order to address this issue, scientists started to question the procedures that are followed in order to explain the everyday processes, activities of organizations and individuals, but would not reduce them to something that can be known by observing or surveying a few informants or a few hundred of respondents. Rebecca Coleman and Jessica Ringrose, in an introduction to a book edited by them that is titled Deleuze and Research Methodologies, note the “need for methodologies capable of attending to the social and cultural world as mobile, messy, creative, changing and open ended, sensory and affective” (Ringrose, Coleman 2013, 1). This article is aiming to expand the scientific discourse on the topic of post-research methodology in Lithuania. The objectives of the article are the following: 1) To describe the main philosophical ideas and theories that are connected to post qualitative research methodology; 2) To relate the theories and empirical research practice; 3) To describe new concepts: rhizo-analysis, schizo-analysis; 4) To highlight the tensions that are appearing in conducting post qualitative research. The main aspects that the article is focused on are the changing attitude toward data, the importance of philosophy, language, research procedures and the presentation of results. This article is based on an analysis of literature. Analyzed are the works of research methodology experts Elisabeth St. Pierre, Lisa Mazzei, Jessica Ringrose and those others who follow the ideas of the poststructuralists Deleuze and Guattari and take the initiative in bringing new perspectives on research in educational sciences.

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П. А. Флоренский и его статья «Обратная п ерспектива»

П. А. Флоренский и его статья «Обратная п ерспектива»

Author(s): V. V. Ivanov,A. Dorogov,Boris Uspenskij / Language(s): Russian Issue: 1/1967

Автор предлагаемой статьи Павел Александрович Флоренский (1882 - 1943) - выдающийся ученый, работавший как исследователь в самых различных областях знания (математика, техника, философия, лингвистика, материаловедение, искусствознание, литературоведение, фольклористика, энергетика и др.). Его работы (опубликованные в свое время лишь частично) охваты ¬ вают большое количество теоретических проблем - чрезвычайно актуальных для нашего времени - и представляют собой большую познавательную ценность. Еще в 10-е - 20-е годы П. А. Флоренский пришел ко многим идеям, которые значительно позднее - вновь сформулированные - стали основными в кибернетике и семиотике. Его идеи дискретного и структурного пространства-времени, подкрепляемые глубокими конкретными исследованиями физических полей и различных структур вещества - с применением геометрических (топологических, в частности) и аналитических методов - па широкой экспериментальной базе, его идеи противопоставления эктропии («Логоса») - энтропии («Хаосу»), прямо предвосхищающие мысли Н. Винера о соотношении информации и энтропии, представляют огромный интерес (см. статью «П. А. Флоренский» в Энциклопедическом словаре «Г ранат», а также библиографические дополнения редакторов русского перевода кн. А. Моль, Теория информации и эстетическое восприятие, М., 1966). В 30-е годы Флоренский отчетливо формулирует намеченные им в связи с занятиями электротехникой еще в 20-х годах (но опережающие основные кибернетические результаты 40-х годов) идеи моделирования решения математических задач на специализированных электрических устройствах (см. его статью «Физика на службе математики» в журнале «Социалистическая реконструкция и наука», 1932, № 4).

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A strawberry, an animal cry and a human subject: Where existential semiotics, biosemiotics and relational metaphysics seem to meet one another

A strawberry, an animal cry and a human subject: Where existential semiotics, biosemiotics and relational metaphysics seem to meet one another

Author(s): Katarzyna Machtyl / Language(s): English Issue: 3-4/2019

The article discusses some semiotic approaches to the relation between nature and culture. Starting with outlining the structuralistic approach to this issue, especially the ideas of Juri Lotman and Algirdas Julien Greimas, the author finds parallels between different views on the relation between the natural world and human beings. First, the juxtaposition of Eero Tarasti’s existential semiotics with selected concepts of biosemiotics is discussed. The following part of the paper is dedicated to Bruno Latour’s ideas on nature–culture relation, hybrids and mediations. Then the author refers to Lotman’s notion of the semiosphere as the common space for all living and inanimate elements. Closing the paper with a return to biosemiotics, the author comes back to Tarasti’s ideas and compares these with some ideas in biosemiotics, paying special attention to the concepts of unpredictability, choice and dynamics. The comparison shows that some intuitions, assumptions and theses of these different scholars turn out to be surprisingly convergent. The author believes that the outlined parallels between Tarasti’s view, Latour’s and Lotman’s concepts, and biosemiotics may be promising for further research, inviting detailed study.

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Juri Lotman, Gilles Deleuze and their Approaches to Cinema: Points of Intersection

Juri Lotman, Gilles Deleuze and their Approaches to Cinema: Points of Intersection

Author(s): Mihael Konstantinov / Language(s): English Issue: 2-4/2020

Engaging with the methods of studying contemporary digital audiovisual art is a dominant topic in contemporary theories of art. Against this background, the article offers a view onto some aspects of Juri Lotman’s and Gilles Deleuze’s studies on the cinema. As a rule, contemporary studies of digital audiovisual art take place in the context of interdisciplinary studies. One of the methodological principles of such studies consists in adopting a structural and semiotic approach. As of today, this methodological approach to studying audio-visual art is most developed in semiotics of the cinema, which is why in this article visual semiotics in general is viewed through semiotics of the cinema (proceeding from the approach of Juri Lotman). Also, the philosophical understanding of the nature of the cinema offered by Gilles Deleuze has proven fundamental for the study of contemporary audio-visual art. The two authors were contemporaries, but represented different scholarly paradigms: while Juri Lotman was an adherent of structuralism, Gilles Deleuze was a poststructuralist who criticized the structuralist approach. Yet despite this principal difference, both scholars still arrived at similar conclusions as concerns several questions regarding the understanding of the cinema and its very nature. In the present paper I focus on the features of these authors’ approach to spatial and temporal relations in the cinema, audiovisual relations in film as a heterogeneous form of the work of art, virtuality and mythologism in the viewer’s perception of cinema. The differences and similarities in academic approaches to cinema, developed by Lotman and Deleuze, indicate a common direction in the development of the cinema and visual arts theory, which seems relevant for the study of contemporary audio-visual arts.

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Deleuze’o ir Guattari jutimo logika šiuolaikinio meno kontekste

Deleuze’o ir Guattari jutimo logika šiuolaikinio meno kontekste

Author(s): Sigita Dackevičiūtė / Language(s): Lithuanian Issue: 100/2021

Deleuze and Guattari’s concept of art (the logic of sensation) has been interpreted in the context of the opposition between modernism and contemporary art, and then it is either attributed only to modernism, which gives priority to the aesthetic dimension of art, or it is argued that we must see its potential to create “new connections.” These opposing views are expressed by Stephen Zepke and Simon O’Sullivan. However, Deleuze and Guattari’s artistic sensation is not a sensory perception, it is the main concept of their logic of sensation, encompassing both the sensory and the conceptual-virtual dimensions. In the article, I seek to demonstrate that Deleuze and Guattari’s artistic sensation, encompassing both of these dimensions, relates to the general context of Deleuze and Guattari’s philosophy and resonates with the aesthetic and semantic dimensions of contemporary art projects. Discussing Thomas Feuerstein’s installation Prometheus Delivered I demonstrate in what ways the notion of the logic of sensation expands the field of the interpretation of this work of art.

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Constructing an Immanent Sublime: Ecosophical Aesthetics as “Ecstatic Truth” in Werner Herzog’s Lessons of Darkness (1992)

Constructing an Immanent Sublime: Ecosophical Aesthetics as “Ecstatic Truth” in Werner Herzog’s Lessons of Darkness (1992)

Author(s): Colin Gardner / Language(s): English Issue: 1/2022

On its release in 1992, Werner Herzog’s quasi-documentary, Lessons of Darkness, was heavily criticised for ‘aestheticizing’ the ecological devastation of the First Gulf War by combining dream-like images of the Kuwaiti oil field fires with an overly romanticized soundtrack dominated by Wagner’s operas. Herzog’s response was that he was striving to move beyond what he calls ‘the accountant’s truth’ of Cinéma Vérité and achieve instead an ‘ecstatic truth,’ a term derived from Longinus which categorizes the sublime as a combination of immanent terror and delightful horror that strives not to persuade or educate the viewer but to entrance them, thereby attaining a higher form of truth, much like Nietzsche’s definition of art as ‘the highest power of falsehood,’ whereby ‘the will to deception is turned into a superior ideal.’ The essay then applies this form of ecstatic sublime to Félix Guattari’s ecosophical strategy, outlined in The Three Ecologies, where the usual dialectic between subject and object/nature, virtual and actual, fiction and documentary is dissolved in favour of nonhuman, interactive singularities, which act as a dynamic intersection for a series of autonomous vectors that radically transform ecology (and its associated activism) as we know it.

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Visual Culture, Posthumanism and the Pythagorean Paradigm. Documentary vs the Politicization of Truth
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Visual Culture, Posthumanism and the Pythagorean Paradigm. Documentary vs the Politicization of Truth

Author(s): Evi D. Sampanikou / Language(s): English Issue: 1/2022

The paper deals with a documentary narrative of the real story of a philosophical project that came out of a huge accident. The accident at the Chernobyl Nuclear Power Plant in Ukraine, Soviet Union on April 26, 1986. In 1997, seven scientists involved into the accident leave Ukraine for health reasons. They settle on Gavdos, a small island south of Crete, the most distant border of Europe in the Mediterranean. They remain there for about fifteen years and initially have a major positive interaction with the local community, leading a Pythagorean School and several philosophical group meetings, public work, and constructions. During this time, they evolve a new philosophical approach to humanity, the option for immortality, based on what they call “Philosophical Evolution”, a combination of Pythagorean teaching and the ideas of Epicurus, and also specific views that can be related to critical posthumanism and transhumanism.

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Christian Tradition and (Post) Modernity  in the Context of Cardinal Stefan Wyszyński’s Personalist Concept of Culture (1)

Christian Tradition and (Post) Modernity in the Context of Cardinal Stefan Wyszyński’s Personalist Concept of Culture (1)

Author(s): Ryszard Ficek / Language(s): English Issue: 1/2021

In the context of Cardinal Wyszyński’s personalistic concept, a man understood as a spiritual, as well as corporal being, created by God in His image and likeness, endowed with human dignity from the moment of conception, the subject of rights and duties appears as the focus of the Christian perception of culture. The analysis of contemporary cultural reality, then, carried out in the above article in the light of the Christian tradition allows us to express the discussed issues in terms of a vocation addressed to every human being. Its position to the realities of earthly life emphasizes that in the creative activity of culture, one should see the most appropriate way of realizing the fullness of the human personality not only in the temporal dimension but also in the supernatural one. Moreover, emphasizing such elements as the human person, family, Nation, state, the international community, culture, economy, and politics understood in an integral way, as well as the Church proclaiming the universal message of salvation, the Primate’s vision of culture exposes a praxeological character, rooted in particular human existence. It allows not only the direct inclusion of the human person in the current of civilization and cultural changes but also consents the human being to discover the right place in the dynamically changing contexts of the contemporary world.

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Derridov obrat k františkánskej filozofii

Derridov obrat k františkánskej filozofii

Author(s): Mark Zlomislić / Language(s): Slovak Issue: 1/2022

This paper examines Derrida’s turn to the poetry of Gerard Manley Hopkins and how such a turn may place Derrida within a catholic and Franciscan tradition. The Franciscan philosophers: Bonaventure, Scotus and Ockham became nominalists in order to safeguard each single individual from the power of totalization. Following the Franciscans, Hopkins was also inspired to find a new significance of singularity. The inscape for him bears the stamp of the divine. And Derrida re-writes Scotus’ doctrine of „this-ness“ into the formula, „to be is to be strange“.

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Subverting or Unmasking? On Bennett’s Comparison of Formalism and Marxism and its Relevance for the Contemporary Literary Theory and Theory of Ideology

Subverting or Unmasking? On Bennett’s Comparison of Formalism and Marxism and its Relevance for the Contemporary Literary Theory and Theory of Ideology

Author(s): Zvonimir Glavaš / Language(s): English Issue: 2/2020

Forty years after the publication of Bennett’s Formalism and Marxism (1979), the insistence on the mutual incompatibility or even contradiction of these two schools of literary criticism is still predominant in textbook representations of both. This paper therefore revisits Bennett’s important study, striving not only to underscore its on-going relevance for the understanding of the relationship between certain branches of Marxist and Formalist thought – a task which is far from accomplished – but also to establish connections between his research and certain preoccupations of the contemporary literary theory and theory of ideology. However, this return to Bennett is not a mere eulogy. In addition to emphasizing Bennett’s significant insights, this paper also draws critical attention to certain differences between the analysed theoretical currents that he failed to notice and simplifications he decided to introduce in order to construct an undisturbed continuity. By juxtaposing these two perspectives, this paper demonstrates that the relationship between Formalism and certain strands of Marxism, as well as between those two theoretical currents and contemporary post-Marxist thought, can be conceived neither as a simple binary opposition in a certain historical moment, nor as a series of consecutive stages in a single neat line of development.

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Kūniškos mediacijos: biomedijos šiuolaikinėje kontrolės visuomenėje

Kūniškos mediacijos: biomedijos šiuolaikinėje kontrolės visuomenėje

Author(s): Denis Petrina / Language(s): Lithuanian Issue: 16/2021

The aim of this article is to present, discuss and critically reflect the emerging in media studies notion of biomedia, which refutes the alleged dichotomy between technology and the body. In the broadest sense, biomedia can be construed as a particular way of mediation whereby the media directly affect and transform the biological dimension of the body and vice versa. The article opens with the discussion of the context in which biomedia emerge – the societies of control (G. Deleuze). In the this first part, the genesis of the concept of biomedia is discussed, as well as two conceptual paradigms – epistemological (E. Thacker’s “dark media”) and ethical (M. Fuller, A. Goffey’s “gray media”) are presented. In the second part, the nexus between biomedia and the cyberbiopolitical regime is highlighted, as well as a peculiar form of biopower, functioning through biomedia – neuropower (W. Neidich) is presented. Ultimately, two potential resistance lines (negative and critical) are examined.

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Body Traversed: Non-Human

Body Traversed: Non-Human

Author(s): Josipa Bubaš / Language(s): English Issue: 2/2021

This paper deals with the notion of non-knowledge through performative experience. It touches upon the thought process mechanism, the possibility of being outside language, the norm, and the meaning of such experience. The performance entitled Non-Human is used as illustration, which means that the study constitutes research in practice. It refers to the notion of zoe as the pure, unbounded life force and separates the importance of identity from the being and becoming. It examines the possibility of entering the prereflexive and expressing it, testing its capacity of communication. Is cogito the only way to identify ourselves as human?

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Viskovićeva „Republika“ i institucionalizacija Hrvatskoga društva pisaca

Viskovićeva „Republika“ i institucionalizacija Hrvatskoga društva pisaca

Author(s): Domagoj Brozović / Language(s): Croatian Issue: 2/2016

This paper interprets the appearance of neorealistic writing, poststructuralist literary theory and development of left oriented political thought in the magazine „Republika“ during 1990's, when it's editor was Velimir Visković. The chosen material and it's belonging context are interpreted through Lyotard's postmodernistic concept of metanarrative – narrative research models with simulative characteristics. The choise of this interpretative model proves how interpretation of literature through media criterium uncoveres political background of literary texts. Furthermore, paradigm of poetical and political development of „Republika“ through editorial unmasking of metanarative ideologems is profiled as political conflict between right and left political option, i.e. between publisher and editor of the same magazine. This conflict resulted with disintegration of the Croatian Writers' Association (DHK) as publisher and magazine concept of „Republika“ and formation of the Croatian Writers' Society (h, d, p) and it's new magazine variation „Književna republika“.

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Vladimir Sorokin și conceptualismul

Vladimir Sorokin și conceptualismul

Author(s): Maria Hoșciuc / Language(s): Romanian Issue: 3/2015

Данная статья рассматривает раннее творчество Владимира Сорокина, которое находится под знаком русского концептуализма. Были проанализированы некоторые ранние романы и повести писателя для того, чтобы продемонстрировать к какому направлению они принадлежат: концептуализму, соц-арт или постмодернизму. Особое внимание было предоставлено высказываниям самого автора по отношению к принадлежности его текстов.

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Principal Contributions of Semiotic-Structural Approach in Culturology

Principal Contributions of Semiotic-Structural Approach in Culturology

Author(s): Khaladdin Sofiyev / Language(s): English Issue: 04/2022

Pierce brought to research one of the main concepts of semiotics, the "sign", and Saussure brought to study the language system ("langue"), and thus they created a new view about culture. Semiotics was formed from the Greek word "semeion", a sign. Pierce's iconic signs were included in semiotics as names of depicted facts. So, a severe interest in semiotics was impulsed by the shaking (mini earthquake) of the "sign" concept. Two epistemological shakes or microearthquakes happened in the second half of the XIX century. One of them was connected with the notion of a "sign" (Pierce), and the other was connected to the idea of a "language". But much more lately, it was clear that two concepts were formed due to that earthquake, and they could become the basics of a new metalanguage. In the 20th century, "srtructuralism" began to be used. This term was brought to linguistics by Roman Yakobson. Zellig Harris assigned this term from Yakobson and named his book "Methods in Structural Linguistics". Everyone knew about the form and content of cultural and art events in the past. But when there was formed metalanguage of semiotics, connected with culture, a structure and content were identified with pointing and pointed components of the sign. So, semiotics realized the formulation of thinking to combine and separate something because it connected cultural facts with such notions as a sign, a structure and a text and, as a result, separated them from something. For example, it separated from non-cultural facts that weren't comprehended as a sign or text. It gave the metalanguage a new paraphrasing model based on semiotics. In the past culturological narrations were formed based on ideological admirations, statements or negative sayings, i.e. they were created from discourses of appraisal character. The period of confrontations and struggles made such discourses very popular. But in history, there were also such periods that speeches like "how well" and "how bad" exhausted themselves. There appeared a need for discourses like "how it is constructed". Exactly semiotics of culture became popular because they met this requirement.

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