Wybrane tygodniki opinii i telewizyjne programy informacyjne w prezydenckiej kampanii wyborczej 2015: neutralne czy stronnicze?

Author(s): Rafał Klepka / Language(s): Polish Publication Year: 0

The article presents part of results of media content analysis before presidential election in 2015 in Poland. The purpose of the research was to evaluate if materials connected with candidates are neutral or biased. We analyzed media visibility and overtone of journalistic materials about candidates in three weeklies and the television news programs.

Personalizacja kampanii wyborczej Przypadek polskich wyborów parlamentarnych w 2015 roku

Author(s): Marek Mazur / Language(s): Polish Publication Year: 0

Technika świadectwa w reklamie wyborczej w trakcie parlamentarnej kampanii wyborczej 2015 roku na Lubelszczyźnie

Author(s): Agnieszka Łukasik-Turecka / Language(s): Polish Publication Year: 0

The objective of the present article is to show whether and to what extent the election committees registered in the constituency no. 6 used the Celebrated Party Members’ Endorsement technique during the parliamentary election campaign in 2015. The research material was free election broadcasts aired on Radio Lublin S.A. during the election campaign in question, and the visual advertisements presented in the form of billboards and banners as well as placed on the candidates’ official websites. The method applied was the content analysis and comparative analysis. The article defines the presented technique and shows which election committees used it. The paper also presents the research results concerning persons who endorsed support for the candidates. The results were shown in the context of other surveys conducted earlier among individual electorates, in which those polled took a position on the impact of endorsement of the candidates by other, better-known party members on the voting decisions of those surveyed.

Słowo i emocje. MediaEgo w MediaPolis „Literacki” kontekst wyborów politycznych 2015 roku

Author(s): Agnieszka Walecka-Rynduch / Language(s): Polish Publication Year: 0

The author outlines in her study linguistic, communication and marketing frameworks of images built by and for new politicians who formerly were unknown to the general public, and following the 2015 elections have occupied major positions in state administration. These politicians, termed by the author MediaEgos, play very important political and social roles in the MediaPolis space (a space that combines the worlds of politics and popular culture). Their appearance on the political scene is accompanied by the application of new tools (developed in the 21st century, but well known already in the 20th century) designed to support their image-building. The tools include fictionalized stories, similar in their structure to TV scripted documentaries, that build a positive image of the MediaEgo by satisfying voyeuristic needs of the audience, and using to this purpose propaganda language and emotions.

Prasa lokalna w warunkach konwergencji mediów

Author(s): Luiza Switicz / Language(s): Polish Publication Year: 0

The article is devoted to the study of changes in the conditions of the journalistic profession «mediakonvergencii», i.e. moving publications online or on other platforms (television, radio, mobile carriers). The study is based on interviews with journalists who work in 66 editions. Project “Of the newspaper medium and small cities in Russia in 2010 ‘s” carried out at the Faculty of journalism of the Moscow State University named after M. Lomonosov. The study found that in the local press of Russia is actively introducing new digital technology and the dynamic processes of combining print and Internet. These processes have dramatically changed the nature of journalistic work, which has become more rapid, intense, interactive. But there are also negative effects: increases the amount of secondary information, psychological tension and increasing the pace of their work.

Nauczanie dziennikarstwa politycznego na uniwersytecie

Author(s): Sergey Korkonosenko / Language(s): Polish Publication Year: 0

In the paper the theoretical bases, forms and levels of university education on political journalism are considered. The author supports the idea of indissoluble unity of theoretical and practical components of education, contrary to utilitarian and pragmatic understanding of journalism teaching. Such approach enables to see that training for the political press is influenced a wide complex of the disciplines included in educational program. The task of the educational process organizers consists in rational and competent use of all resources of educational program.

Seksmisja, czyli płeć w polskiej polityce

Author(s): Dorota Piontek / Language(s): Polish Publication Year: 0

Presidential and parliamentary election campaigns in Poland in 2015 were marked by women. They were compared to all the campaigns since 1989, especially seen as heroines of the first plan – candidates for major offices in the country. Equally important from the point of view of the election results was the presence of women working on the second plan, supporting male candidate conceptually and organizationally. This situation is conducive to placing two important questions that set the new – in Polish politics – areas of analysis. The first of them can be formulated as follows: whether the increased presence of women in the election campaign is the result of a real increase in their political commitment and importance, or perhaps a kind of marketing activities, which bears the hallmarks of a kind of “special mission”? The second question concerns the popular culture and inspiration from it draw off to lead the campaign, which aim is to gain sympathy and trust of voters for candidates. Previous studies on the use of elements of popular culture in political campaigns, in Poland very meager, show that the possibility of using tools of popular culture by male and female politicians are not the same, different is the potential to build their images and kind of emotions caused in voters.

Komunikacja niewerbalna i werbalna jako element kreacji wizerunku kobiety-polityka

Author(s): Sonia Platajs,Emilia Woźniczko / Language(s): Polish Publication Year: 0

People constantly communicate, but is it really know what you mean by this communication? Man, what Aristotle said, it is a social being and this means that he is alive and functions in society, which is a further specified group of people. The functioning of this requires the ability to efficiently communicate their thoughts, so the ability to communicate with each other. Communication, which is realized on two levels – verbal and non-verbal. The messages contained in proksemice, kinezjetyce, gestyce the principles of grammar are responsible for the efficient and appropriate transfer and acquisition of knowledge about the world. World’s also political. In which play a significant role in both behavior and their political speeches, and thus the elements of both types of communication. They evoke different emotional reactions, even dependent on political or relationship to the sender. Influence globally on the creative image. The same issue again in the world of Polish politics raises some concerns. Polka political scene removes for a second plan the fair sex. For this reason, you should take a moment to test this as words, gestures or expressions affect the creations of that beautiful building that is on the form of a female politician.

Kobiety w polskich wyborach prezydenckich 2015 na przykładzie publikacji „Gazety Wyborczej”

Author(s): Katarzyna Brzoza / Language(s): Polish Publication Year: 0

During the last presidential elections in Poland, women engaged in many roles, making their strong presence in the political life. Analysis in „Gazeta Wyborcza” showed female representatives with very divers duties, such as running for president, conducting an election compaign, having a voice in „Gazeta Wyborcza” newspaper or just simply being linked with the election because of their son, father or husband. The aim of this study was to show characteristics of the journalists in the last presidential elections on the example of the chosen press title. It also showed examples of media image of Magdalena Ogórek and Beata Szydło and the media visibility of women from family surroundings of Bronisław Komorowski and Andrzej Duda.

Kobiety w polskich wyborach 2014–2015: tło, paprotki i liderki

Author(s): Łukasz Wawrowski / Language(s): Polish Publication Year: 0

The aim of this study is to analyze 2014–2015 elections in Poland through the prism of women candidates. This study will address the following research questions: what role in these elections women have played and whether the observed phenomena contribute to the improvement of the overall situation of women in politics, or maybe just the opposite?

Będę pisać o książkach… – książkowa blogosfera i jej młodzi twórcy

Author(s): Agnieszka Maroń / Language(s): Polish Publication Year: 0

The promotion of literature for young readers in the twenty-first century is in many cases on the Internet. Significant role plays the idea of Web 2.0: social networking sites, forums and blogosphere. It is significant that in the blogosphere relating to literature for young audience the dominant voice belongs to the older generation, parents, librarians and publishers. However, against the background of adult speech presenting their point of view on literature for children and young people, the voice of the still immature blogs’ authors becomes audible increasingly. Preliminary research conducted for the paper showed that in the Polish Internet there is at least a dozen blogs created by the students of primary, middle and secondary schools who are writing reflections after reading the books in virtual diary, trying to review them, and presenting themselves and their interest. The purpose of this article is to create a portrait of a young reader who writes a blog about books, including characteristics such as: age, gender, interests, literature preferences, the number of books read in the last year, purchasing books, visiting the library, the use of e-books etc. To create portrait data collected in the course of reading blogs and through questionnaires sent electronically were used.

eBook 2.0. Książka w rzeczywistości sieci drugiej generacji i mobilnych technologii

Author(s): Grzegorz Gmiterek / Language(s): Polish Publication Year: 0

Contemporary electronic book is not only the medium of information, but also a document that users of new media can contribute or transform their way. What’s more, the social networking publications are a kind of platform for action, a personalized, interactive space, where the user can adapt multimedia message to suit their own needs. The new technologies, with a particular focus on mobile devices, are for users getting more frequent and universal way to get to know the multimedia. It brings a lot of changes in the possibilities to get to know a digital books. The article focuses on the problems which concern the place of electronic books in the social environment of the Internet. The author characterized examples of books projects. The projects have been prepared for users of the mobile devices, with a particular focus on tablets and smartphones. The mobile devices audience is still growing. More and more people get to know the digital documents by these devices. What’s more, taking advantage of the capabilities of mobile applications for viewing not only text documents, the reader becomes an active witness of the evolution of multimedia presentations and media convergence.

Inne czytanie i dziecięca literatura (roz)grywalna – od gamebooków do książek rzeczywistości rozszerzonej

Author(s): Agnieszka Przybyszewska / Language(s): Polish Publication Year: 0

The aim of the paper is to characterize some old and new media children-addressed publications which can be seen as a kind of the playable literature in the context of the modern culture: the culture of participation, the culture of convergence, the culture after the performative, visual and material turn. Some particular examples’ analysis are made to: 1. show in what ways the young reader is involved in playing the literature (the reading-playing), 2. capture some strategies used by authors who create the playable children books and 3. focus on the question whether described way of the literary creation facilitate literary immersion or makes it more difficult. The important role of the reader’s gestures and decisions made by is strongly pointed out.

Prasa dla młodzieży w Polsce po 1989 roku: zarys problematyki

Author(s): Magdalena Przybysz-Stawska / Language(s): Polish Publication Year: 0

In the article the situation of the market of journals for youth after 1989 will be analyzed, periodicals published before and after system transformation will be compared. The traditional (1945-1989) division of journals for children and young people will be reminded, and new ideas of modern investigators will be presented. Subsequently will be elaborated: nature and characteristics of currently published journals, their content, publishers and readership of such press type. The aim of the article will be also determination of potential expectations of the young recipients according to journals from such group, and answer to the question: how well do periodicals perform their educational functions?

Zmiany w języku czasopism dla dzieci i młodzieży jako jeden z czynników wpływających na poziom czytelnictwa prasy skierowanej do młodych odbiorców (na przykładzie „My Little Pony”i „MLP. Equestria Girls”)

Author(s): Dorota Lewandowska-Jaros / Language(s): Polish Publication Year: 0

The article addresses the issue of the impact of the formation of language magazines forchildren and young people at their reception and reading. Brought closer to the resultsof a quantitative analysis of grammatical texts (including their degree of nominalizationand wealth of vocabulary) of the monthly “My Little Pony” and its successor and development– “My Little Pony. Equestria Girls”. Indicated changes in this area, resultingfrom the need to adapt the language of the text to the level of linguistic competence ofpotential customers and maintain position of these magazines in the media market.

Centrum Literatury Dziecięcej – aby służyć tym, którzy służą dzieciom

Author(s): Anna Krawczyk / Language(s): Polish Publication Year: 0

The text is about Children’s Literature Centre – unique on a national scale library department, which exists in Public Municipal Library Galeria Książki of Oświęcim. CLC is educational, searching, documentation and informative section of library and works under the patronage of Polish Section of IBBY and in consultation with group of librarians and researchers from whole Poland. Paper presents benefits which come from connections between academic research and everyday library practice. Moreover, text includes information about possible ways how to cooperate with CLC. Beyond short presentation of CLC collections, paper focuses on this department’s actions (CLC prepares educational projects, drafts of library lessons, trainings for librarians and teachers, answers on students queries and coordinates organisation of Kornel Makuszyński Nationwide Literary Award and International Children’s Book Day). Furthermore, it contains reflections about building bridges between scientific research and librarians, teachers and parents practice. Library has an important role in this topic and this paper shows how make those connections. It also presents a few innovative actions and good practices around children’s book which library in Oświęcim does, inspired by newest scientific research.

„Ładne Halo” – łódzkie wydawnictwo niespodzianek

Author(s): Irena Łabiszewska,Urszula Kowalewska / Language(s): Polish Publication Year: 0

The article presents the independent Łodź publishing house “Ładne Halo”, existing since 2011. It was founded by Joanna Guszta and Maciej Blaźniak. Within the publishing house there are the graphic studio and the reading room of illustrated books. The publishing house specializes in picture books for children in pre-school age, pupils, but also for connoisseurs of beautiful illustrations and high level of editing. “Ładne Halo” conducts cultural and educational activities organizing workshops, exhibitions and meetings for children, aimed at popularizing books. The additional area of its activity is the web page and Ilustrada.pl – the social profile, providing information on distinguished world illustrators of books.

Rola biblioteki szkolnej w rozwijaniu kompetencji czytelniczych uczniów niesłyszących

Author(s): Marta Deńca / Language(s): Polish Publication Year: 0

Shaping and developing reading competencies are among the most important tasks of teachers and educators who work with deaf students. School libraries play a special role in this regard. The intention of the author is to show the level of reading competencies of deaf primary-school and middle-school pupils, and to present measures undertaken by teachers-librarians in order to develop them. Therefore, in March 2014, a questionnaire survey was conducted in libraries at learning centres for deaf children in Poland. Teachers-librarians spoke about deaf students’ skills in the use of libraries, the search and selection of appropriate books, the use of the printed word, remembering content and the practical use of books. In addition, the study included issues related to a wider educational work of a school library, aimed to support the development of reading competencies of students. Based on the research material, conclusions have been drawn regarding the level of deaf students’ reading competencies and measures that should be taken by teachers-librarians in shaping and developing the above-mentioned skills in the specific group of readers, i.e.children with hearing loss.

Panorama czytelnictwa młodzieży francuskiej w epoce cyfrowej

Author(s): Stanisława Kurek-Kokocińska / Language(s): Polish Publication Year: 0

The subject of interest is the contemporary situation of reading habits and changes taking place in this area in France among young people (teenagers) upon completion of education at the ecole primaire level, i.e. from about 11 years old. The main sources include publications containing statements and reports on readership studies conducted, among others materials on the subject printed in the “Bulletin des Bibliotheques de France” in 2000. The profile takes into account such aspects as the status and dynamics of reading habits in recent years, reading-related interests and the role of reading in the life of teenagers. A general view depicts a community reading books and magazines, and participating in a variety of other cultural practices, in accordance with the spirit of the times.

Bulgarian good practices for reading competence

Author(s): Lubomira Parijkova / Language(s): English Publication Year: 0

The paper presents some good practices for reading stimulation in Bulgaria. The focus is on young people and students. Dr. Parijkova defines the term reading competence. The main thesis is that achieving reading competence of children readers and students need to target the collaboration among agencies, schools, public and school libraries, publishers, NGOs and parents. The good practices are shown as activities of mediators of reading – publishers, booksellers, teachers, librarians, media, banks. She also describes her experience for reading stimulation among students at the university where she teaches. Since 2011 Dr. Parijkova has organized a conference about the book, reading and copyright in the State University of Library Studies and Information Technologies. Some initiatives are Round Table, which discuss issues related to Book and Copyright, a workshop, where students make their own hand-made books, presentations of books and authors, interviews with young Bulgarian writers, Bookcrossing-zone,contests for essays and posters on theme “The Book of my life”, exhibition of antique,rare and valuable books, students read books to children, awarding of prizes for achievements in the field of protection of the book and raising it as a spiritual companion to modern human. The presentation is in the context of developing a policy for reading and increasing the prestige of the book. The author also shows her team research on reading attitude and some reading tendencies in Bulgaria.