
Topics of the Exordium and the Peroration of a Speech: Persuasion or Manipulation?
Topika wstępu i zakończenia mowy - perswazja czy manipulacja?
Keywords: ancient rhetoric; persuasion; manipulation; psychology
The ancient rhetoricians regard the beginning and the end of a speech as the places particularly suited to influence the hearers’ beliefs and emotions. Their advice on this matter is here compared with what modern psychologists say about ways of manipulating the listener.
More...