THE RISK CONCEPT FROM THE BUSSINES POINT OF VIEW
CONCEPTUL DE RISC DIN PERSPECTIVA AFACERILOR
Keywords: instability; probability; managers; investment process; business
The concept of risk can be defined in many ways, but most of them are basically related to the essential features of this concept. Risk has many meanings; however, the present paper is an attempt to define it from a new approach, focusing on the new values framing the investment processes. Understanding the concept of risk has as a starting point the notion of instability, a term expressing a specific uncertain view towards the future.
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