Publisher: Международно висше бизнес училище

Research Papers. International Business School - Botevgrad

Научни трудове. Международно висше бизнес училище - Ботевград

Frequency: 1 issues / Country: Bulgaria

The Research Papers Journal publishes scientific results of theoretical and applied research in all fields of economics, business administration and tourism with a special attention to Central and Eastern Europe. Both well-known scientists, and young researchers and PhD students, are welcome to submit their theoretical and empirical studies in Bulgarian, English or Russian language.

Tourism – Research, Development and Education

ТУРИЗЪМ – ИЗСЛЕДВАНЕ, РАЗВИТИЕ И ОБУЧЕНИЕ

Author(s): / Language(s): Bulgarian

Keywords: Tourism, pectoral development

Powerful impact of tourism on the development of the whole social and economic context and the ecological environment of Bulgaria, geopolitical dynamics at regional and global level and the constantly increasing competition at the international tourist market impose fast and adequate changes in all key spheres of development of tourism including fast and adequate changes in tourism policies; staff training by means of teaching based on competences and requiring new models of partnership between tourism industry, education institutions and local authorities; new approaches to planning and spatial organization of tourism aiming to achieve higher sustainability; enhancing effectiveness of using significant finance resources by structural and investment funds of EU; purposeful scientific research of tourism practice focusing on expected outcomes of climatic changes, processes of clustering in tourism and new tendencies in the sector; achieving and sustaining high quality of tourism product by using new technologies together with digital marketing; development of new forms of types of special tourism, etc.

A model for sustainable development of an emerging tourist destination following the example of Botevgrad Municipality

Модел за устойчиво развитие на формираща се туристическа дестинация по примера на община Ботевград

Author(s): Desislava Alexova / Language(s): Bulgarian

Keywords: sustainable tourism development;tourism destination development;

This book is funded by the Project "Development and Testing of a Model for Monitoring and Assessment of Sustainable Tourism Development in Bulgaria (Following the Example of National Resorts)", funded by the Research Fund, under Contract No. KP-06-H25 / 3 from 13.12.2018 and is intended for both undergraduate and master students studying tourism at various universities, business and geographical faculties in the country, as well as for teachers and experts in tourism, tourist organizations, institutions and entrepreneurs in the field of tourism. tourism. It is also a useful practical guide for local authorities and tourist area management organizations in the country.

Sustainable Development - Circular Economy, Critical Infrastructures, Green Transition

Устойчиво развитие - Кръгова икономика, Критични инфраструктури, Зелен преход

Author(s): / Language(s): English,Bulgarian

Keywords: sustainable development; circular economy; critical infrastructures; green transition

The following Conference Proceedings result from the XVIII International Scientific Conference held on May 18-20, 2023, at the International Business School (IBS). Scholars in the fields of social sciences, natural sciences, engineering, and humanities presented their latest achievements and discussed innovative trends in all areas of sustainable development, including the environment, economy, energy, infrastructure, health, social development, cultural issues, etc.

Economic growth, business perspectives, market positioning in time of crisis

Икономически растеж, бизнес перспективи, пазарно позициониране в условията на криза

Author(s): / Language(s): English,Bulgarian

Keywords: economic growth; business perspectives; market positioning; AI; crisis

Conference Proceedings from the XIX International Scientific Conference “Economic growth, business perspectives, market positioning in time of crisis”.

Motivation management: applying a model for motivational diagnosis in a university environment

Управление на мотивацията. Прилагане на модел за мотивационна диагноза в университетска среда

Author(s): Irina Topuzova / Language(s): Bulgarian

Keywords: psychology; organizational psychology; motivation

The book "Motivation Management: Applying a Model for Motivational Diagnosis in a University Environment" is based on the author's successfully defended dissertation, titled "Educational Reform and the Motivation of Academic Staff" in the professional field of 3.2 Psychology. It presents an in-depth study of work motivation among academic staff in Bulgarian higher education institutions, explored through the lens of organisational psychology and educational reforms. The primary goal of the book is to uncover the hierarchy of work motives in the university setting and examine the interconnections between determinants of motivation, job satisfaction, and organisational effectiveness. A particular emphasis is placed on the psychological aspects of motivation, analysing significant interactions between various components of motivational models, educational reforms, and workplace conditions. The book introduces an innovative model for motivational diagnosis that integrates concepts from work and organisational psychology with empirical analysis. This approach provides clear guidelines for improving motivation and efficiency within universities. It reveals the mechanisms underlying motivation and offers practical solutions for sustainable human resource management in the academic sector.

Multigenerational Human Resources Management: From Generation T to Generation Alpha. Individual-personal Characteristics of the Generations

Мултигенерационно управление на човешките ресурси: От поколение Т до поколение Алфа. Индивидуално-личностни характеристики на поколенията

Author(s): Mariana Usheva / Language(s): Bulgarian

Keywords: multigenerational; HR; management

This book offers an in-depth analysis of generational differences and their impact on the work environment. The author examines the individual-psychological characteristics of each generation, including their economic, social, cultural and ideological peculiarities. Special emphasis is placed on the unique factors shaping the identity and behavior of generations in the Bulgarian context. Book 1 of the monograph traces the main trends and transformations that determine the differences between generations. It also analyzes the specifics of organizational processes in human resource management in a multigenerational environment. The study emphasizes the importance of integrating the specific needs of different generations into organizational processes, which leads to a more effective, motivated and satisfied workforce.

Multigenerational Human Resource Management: From Generation T to Generation Alpha. Features and Motivational Specificity of the Generations

Мултигенерационно управление на човешките ресурси: От поколение Т до поколение Алфа. Особености и мотивационна специфика на поколенията

Author(s): Mariana Usheva / Language(s): Bulgarian

Keywords: multigenerational; HR; motivation

This book continues the line of Book 1 of the monograph “Multigenerational Human Resource Management: From Generation T to Generation Alpha. Individual-psychological characteristics of generations”. It offers an in-depth analysis of the unique characteristics and specificities of each of the generations under consideration, emphasizing their importance for effective multigenerational human resource management. Book 2 reveals how differences in the values, motivation and preferences of individual generations affect their productivity and satisfaction at the workplace. It presents specific data collected through an online survey and panel interviews during the period 2019-2024. The results are interpreted and analyzed to identify key trends and factors influencing the motivation of different generations of employees. Based on the summarized data and conclusions, guidelines and recommendations are offered to employers and managers for interacting with specific generations professionally, in order to create more effective and motivated multigenerational teams. The book provides a deeper understanding of the specific factors that motivate different age groups, and how these factors can be integrated into multigenerational human resource management strategies.

Multigenerational human resource management: from generation T to generation Alpha. Motivating different generations in the workplace

Мултигенерационно управление на човешките ресурси: От поколение Т до поколение Алфа. Стимулиране на мотивацията на различните поколения в работна среда

Author(s): Mariana Usheva / Language(s): Bulgarian

Keywords: HR; multigeneration; generation T; generation Alpha; human resource management

This book represents the concluding part of the trilogy “Multigenerational Management of Human Resources: From Generation T to Generation Alpha”. It builds upon the theoretical knowledge and research results presented in the first two books and focuses on their practical application. The main goal of Book 3 is providing methodological approaches for identifying opportunities and developing recommendations to improve the satisfaction and productivity of the employees in a multigenerational work environment.In order to achieve this goal motivational factors and generational differences are analyzed through the prism of 11 motivational theories. The unique needs and preferences of each generation in multigenerational teams are identified by comparative analyses of summarized research results conducted between 2019 – 2024. Practical recommendations are aimed at both individual motivation management for each generation and effective team interaction among them. Strategies for creating a harmonious and productive work atmosphere encourage collaboration and mutual understanding among different age groups with the aim of increasing overall efficiency and employee satisfaction.

Organizational culture and leadership. Cultural leadership code

Организационна култура и лидерство. Културен лидерски код

Author(s): Irina Topuzova / Language(s): Bulgarian

Keywords: organizational culture; leadership; cultural leadership code; psychological determinants of organizational effectiveness

"Organizational Culture and Leadership: The Cultural Leadership Code" presents an in-depth exploration of the psychological mechanisms underlying organizational dynamics. At the heart of the book is the Cultural Leadership Code (CLC) model — a typology that systematizes the relationships between organizational culture and leadership styles, examining how they interact to shape specific behavioural patterns and value orientations within organizational settings. The monograph integrates theoretical frameworks and empirical observations to highlight the significance of culture and leadership as key psychological determinants of organizational effectiveness.

Optimization of organizational processes in the contemporary work environment

Оптимизация на организационните процеси в съвременната работна среда

Author(s): Mariana Usheva / Language(s): Bulgarian

Keywords: organisational processes; management; innovation; HR

In a dynamic and uncertain work environment the optimisation of organisational processes is emerging as a key factor for sustainable development and enhanced competitiveness. This monograph offers an interdisciplinary analysis and presents an original concept organisations effective management that integrates innovation a process-based approach and strategic thinking. The work bridges theory and practice within a comprehensive framework that supports organisations in their transformation and adaptation to new realities. The book provides a deeper understanding of the interconnections between process efficiency, organisational culture and innovation — and how these elements can be purposefully managed in the context of strategic leadership and human resource development. This monograph is a valuable resource for researchers, educators, managers and professionals seeking sustainable solutions for improving internal organization, managing change and fostering an innovation-driven culture in the context of digitalization and global interconnectivity.