Management & Marketing - Bucharest
Management & Marketing - Bucharest
The mission of this Journal is to contribute to the managerial and marketing culture development, by disseminating the most interesting and significant knowledge generated in the national and international academic and business environments. The Journal wishes to become an attractor of specialists and a forum for scientific debates, in the integrated field of management and marketing, by approaching topics of high priorities for today's economy. At the same time, it wishes to offer scientific support to young researchers, by publishing their most valuable results obtained in their doctoral programs, or research grants. The Journal wishes to stimulate higher education, research and economic practice integration. Knowledge generation must benefit from the synergy between academic experience, scientific inquiry and practical validation. University curricula need to open towards the variety and richness of the case studies, while industry research in management and marketing needs the rigorous and critical approach specific to the academia. At the same time, introducing valuable tacit knowledge created by organizations in the future specialists training constitutes a new and necessary dimension of the learning process, by creating performance-based cognitive structures. Promotion of interdisciplinary and trans disciplinary perspectives may be, also, a chance for conceptual synergies and for enriching the management and marketing culture.
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