Business and Non-profit Organizations Facing Increased Competitions and Growing Customers' Demands
We live in a world consisting of organizations. Every man throughout his or her life is involved in various organizations and has to deal with them as owner, shareholder, entrepreneur, manager, employee or customer (consumer of goods or services offered by the organization). Therefore, conducting continuous research into these organizations should be considered imperative. These studies should aim, on the one hand, to indicate the new challenges posed by the organizations of the market economy and the characteristic of the intense competition and the increasing demands of consumers, the other to determine the terms and conditions for smooth functioning. Efficiency requirements are forcing organizations to have unique, difficult to copy, skills and competence and the use of modern, sometimes sophisticated management methods.However, these studies should not lead to a rediscovery of known truths, but should focus on disclosure, description, and analysis of new phenomena and processes for the organization. The theory of organization and management should be the starting point for this research.For our discussion, it is believed that the organization is structured, artificially created a social unit, which through the coordination of the activities and relationships of its members and resources (tangible and intangible) carry out the planned transactions with the environment, pursuing the aims of the creators and its members. From here you can deduce the thesis that organizations: they are artificial creations, deliberately created by the people to meet specific targets; they are properly ordered socio-technical systems; are open systems, consistently leading the exchange of matter, energy and information with the environment.Due to the nature of the objectives pursued and rules of operation are divided into commercial and non-commercial organizations. The purpose of this monograph is to identify flowing from increased competition and growing consumer expectations the conditions of the commercial and non-— 6 —commercial organizations and determining their impact on them. On the other, the presentation of strategies and principles of operation used by the surveyed organizations and advocating adequate behavior of the organization, allowing to gain and maintain a competitive advantage.Based on the analysis of the prepared articles you can indicate the following groups of issues that are currently important for the problem of commercial and non-commercial organizations and increased competition, as well as the increasing demands of consumers:I. BUSINESS AND NON-PROFIT ORGANIZATIONS AS THE OBJECT OF RESEARCHII. MODERN TOOLS FOR BUSINESS AND NON-PROFIT ORGANIZATIONS MANAGEMENTIII. FINANCIAL ASPECTS OF ORGANIZATIONAL MANAGEMENTIV. BUSINESS AND NON-PROFIT ORGANIZATIONS – GLOBAL AND REGIONAL ASPECTSSuch a structuring issue will be the basis for the design of this study. We wish to express gratitude to the Authors of these articles, whose contributions shaped this monograph. We also thank all the Reviewers for their willingness to share their expert knowledge and experience with the Authors, along with substantive support. We believe, this commendable effort and cooperation results in attention to the high quality of the publication.
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