Marketing & Menedzsment
The Hungarian Journal of Marketing and Management
Publishing House: Pécsi Tudományegyetem
Subject(s): Economy
Frequency: irregular and other
Print ISSN: 1219-0349
Online-ISSN: 2786-3395
Status: Active
- 2025
- 2026
- Issue No. 2/59
- Issue No. 3/59
- Issue No. 4/59
- Issue No. Spec. Iss./59
- Issue No. 1/60
- Issue No. 2/60
- Issue No. Spec. Iss./60
Articles list
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Short Description
The strategic aim of The Hungarian Journal of Marketing and Management is to publish the latest and high quality research results in the fields of marketing, management, finance and tourism as an internationally recognised journal. The journal also provides publication opportunities for empirical research papers and review papers. The journal also aims to provide its authors visibility in the national and international scientific community through open access publication. The Hungarian Journal of Marketing and Management is the oldest and most prestigious academic journal in the field of marketing. It was first published in 1967 as Marketing – Market Research by the National Market Research Institute and was present on the market since the mid-1980s with the title of Marketing. Between 1995 and 2012 the journal was published as The Hungarian Journal of Marketing and Management with co-editing by the GfK Hungary and the University of Pécs Faculty of Business and Economics and since 2012 in the care of the University of Pécs Faculty of Business and Economics. We are very proud to give authors an opportunity to publish their thoughts in a high academic and professional journal with a long history. The regular issue numbers are accompanied by thematic numbers each year. In the journal, besides the field of marketing science, there are a lot of writings of the representatives of management, finance, tourism, and other co-sciences, so the view of the authors gives an interdisciplinary character. Accordingly, we await to publish the scientific results of the management, finance and tourism industry in addition to the latest marketing knowledge in Hungarian and English. We publish manuscripts that have not previously been published, or which are not in any other journal under review.
