Journal of Marketing and Consumer Behaviour in Emerging Markets Cover Image

Journal of Marketing and Consumer Behaviour in Emerging Markets
Journal of Marketing and Consumer Behaviour in Emerging Markets

Publishing House: Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego
Subject(s): Economy
Frequency: 2 issues
Print ISSN: 2449-6634
Status: Active

  • 2015
  • 2016
  • 2017
  • Issue No. 1/1
  • Issue No. 2/2
  • Issue No. 1/3
  • Issue No. 2/4
  • Issue No. 1/5
  • Issue No. 2/6
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Articles list
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Short Description

Understanding consumer behaviour is crucial for the development of effective marketing strategies. The Journal of Marketing and Consumer Behaviour in Emerging Markets (JMCBEM) is an academic journal which aims at the dissemination of studies from a range of areas including marketing, consumer behaviour, consumer research and consumption, In addition, it intends to include case studies, as well as new concepts and practices reflecting managerial research. JMCBEM seeks to blend both theory and practice and thus contribute to the advancement of the field. We expect submitted articles to be theoretically sound, provide significant research findings and implications for existing approaches.