EXECUTIVE SUMMARY. NATO BALLISTIC MISSILE DEFENSE AND CHANGES IN PUBLIC OPINION
EXECUTIVE SUMMARY. NATO BALLISTIC MISSILE DEFENSE AND CHANGES IN PUBLIC OPINION

Author(s): Author Not Specified
Subject(s): Politics, Media studies, Communication studies, Security and defense, Social psychology and group interaction, Evaluation research
Published by: NATO Strategic Communications Centre of Excellence
Keywords: NATO; ballistic missile defense; public opinion; security and defense; NATO countries; media; strategic communication;
Summary/Abstract: This project was designed as a capabilities demonstration for the Latvian Ministry of Defence and NATO Strategic Communications Centre of Excellence (NATO StratCom COE). The project developed a media analysis methodology based on strategic framing, a well-known function of media and strategic communication that attempts to influence the perception of facts and situations by encouraging certain interpretations and discouraging others using words, phrases, metaphors and images highlighting desired aspects of a perceived reality. The goals were to demonstrate that framing is relevant to understanding and improving strategic communication capabilities of NATO member and partner countries, to do this in the context of a topic important to NATO, and to show the potential relevance of these methods to operational capabilities.

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