Consumer market for laundry detergents, April 2003 Cover Image

Consumer market for laundry detergents, April 2003
Consumer market for laundry detergents, April 2003

Author(s): Specified No Author
Subject(s): Social Sciences, Economy, National Economy, Sociology, Applied Sociology, Evaluation research, Economic development, Socio-Economic Research
Published by: Център за изследване на демокрацията
Summary/Abstract: A marketing research study was conducted in the end of April 2003 to explore and evaluate the market for the different brands of washing powder in Bulgaria. The survey was representative of the country's adult population. The size of the multi-stage cluster sample was N=1077 respondents from across the country. Information was collected by the method of the face-to-face interview at respondents' homes.

  • Page Count: 3
  • Publication Year: 2003
  • Language: English