Internaţionalizarea firmei şi formele de pătrundere a firmei pe pieţele externe
Business Internationalization and Modes of Entry into Foreign Markets

Author(s): Gheorghe Hurduzeu, Irina-Eugenia Iamandi, Cosmin Silviu Raul Joldes, Bogdan CERNAT-GRUICI, Radu Filip
Subject(s): Economy
Published by: EDITURA ASE
Summary/Abstract: Objectives: - To emphasize the fundamental factors of business internationalization - To study the four strategies of business internationalization - To analyse the stages of business development at international level - To understand the modes of entry into foreign markets

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