Business Internationalization and Modes of Entry into Foreign Markets
Business Internationalization and Modes of Entry into Foreign Markets
Author(s): Gheorghe Hurduzeu, Irina-Eugenia Iamandi, Cosmin Silviu Raul Joldes, Bogdan CERNAT-GRUICI, Radu Filip
Subject(s): Economy
Published by: EDITURA ASE
Summary/Abstract: Objectives:
- To emphasize the fundamental
factors of business
internationalization
- To study the four strategies of
business internationalization
- To analyse the stages of business
development at international level
- To understand the modes of entry
into foreign markets
Book: International Economic Relations - Theories, strategies, policies, tools and case studies
- Page Range: 346-383
- Page Count: 38
- Publication Year: 2019
- Language: English
- Content File-PDF