Стратегии на МСП от сектор машиностроене в България по пътя към европейския и световен пазар – възможности и перспективи
Strategies of the SMEs from the Machine Building Industry in Bulgaria on their Way to the European and World Market – Opportunities and Perspectives

Author(s): Daniela Mihneva
Subject(s): Economy, Supranational / Global Economy, Accounting - Business Administration, Marketing / Advertising
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: International Marketing Strategies; Strategies; Small and Medium-Sized Enterprises; Mechanical Engineering
Summary/Abstract: The purpose of the present paper/report is to present the successful Bulgarian small and medium-sized enterprises in the course of international expansion, while it analyses their experience in executing the various international marketing and management strategies; to outline their opportunities for development, their innovational and business activity in the dynamic and turbulent conditions – the new reality of the world economy. An example for international operations of a Bulgarian company, which manufactures a world class competitive product, is presented.

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