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Възможности за постиганe на иновации чрез аутсорсинг
Opportunities to Achieve Innovation Through Outsourcing

Author(s): Magdalina Genova
Subject(s): Economy, Supranational / Global Economy, Business Economy / Management
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: Outsourcing; Business Process Outsourcing; Innovations; Strategic Management
Summary/Abstract: Innovations are one of the main preconditions for achieving competitive advantages in the international business. One of the possible ways to obtain such advantages is though the utilization of external innovation channels – scientific organizations, start-up investments and service providers – independent entities. One of the most flexible and fast innovation channels is the business process outsourcing to external organizations which though their experience and resources could contribute to the business process improvement, technology advancement and even to create new products for the client company. The innovation outsourcing bears certain risks though due to the often lack of adequate strategy, planning, systematic understanding of the innovation activities, reliable contractual framework, poor relationship management with the service providers. These risks could be minimized with the alignment of the innovation strategy with the general business strategy of the company, change in the company culture and the management of the innovation project since earlier stages in accordance with the best practices and through specific instruments such as Oshri and Kotlarsky Innovation Steps. This way, by maximizing the utilization of external service providers and the establishment of long-term partnerships we could create competitive advantages and benefits for all stakeholders.