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Non-Verbal Communication in Business and Culture
Non-Verbal Communication in Business and Culture

Author(s): Silvana Jovcheska, Natka Jankova
Subject(s): Social Sciences, Economy, Psychology, Communication studies, Organizational Psychology, Human Resources in Economy
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: Non-Verbal Communication; Body Language; Silence; Marketing; Management; Interpretation
Summary/Abstract: The professional communication nowadays is the basis for successful connection on professional and personal level. But the ability to understand and use non-verbal communication and body language is a powerful tool which helps in connecting with others in expressing what they really think. Experts in communication agree that when two people talk face to face, only a small part of the entire message which is shared contains the words they use. Most of the message is contained in the tone of voice, the accent, speed, volume and accidence. The use of non-verbal communication (silence) in writing, speaking and daily business communication is a routine in every culture, in each of the areas mentioned. A modern trend in modern companies worldwide is the usage and interpretation of non-verbal communication of their customers through marketing strategies with aim to improve their distribution and marketing in the world market but also the personal contact with their consumers. Understanding non-verbal communication and interpretation of silence in certain cultures and meeting them in person enhances their feeling of things, both in culture, business and literature.