International Marketing and the Future Cover Image

Международният маркетинг и бъдещето
International Marketing and the Future

Author(s): Nadia Marinova
Subject(s): Economy, Supranational / Global Economy, Marketing / Advertising
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: management; Risk; power; efficiency; integration
Summary/Abstract: Each development is a combination of historical continuity and renewal. What marketing will bring in the future is a matter of extremely difficult answers. The problem is that new generations are emerging with their own value system, views and preferences. It is these people who will be the new producers, intermediaries, consumers and even marketing ideologues.