IMAGE: THE STRATEGIC INSTRUMENT IN THE AGE OF GEOCOMMUNICATION
IMAGE: THE STRATEGIC INSTRUMENT IN THE AGE OF GEOCOMMUNICATION

Author(s): Ivelina Vatova
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: Geocommunication; image-perception; image-reception; Self-Other communication; axeologeme; communication identities; East-West perception
Summary/Abstract: Geocommunication is a new term for a completely new holistic human communication behavior standing against the century-old communicative status quo and its values.Changes lead to system transformations of human society and modify intellectual matrix of each single person. Geocommunication model1 is set on three 3 basic communication pillars: a) sociotechnological; b) intercultural; and c) image. It is voicing new interactive, multipersonal, multimodal conversation, enforcing powerful mass-mediated images in global persuasion communication.Personal image, individual or collective, is ingredient of cosmopolitan communicability and transformation of internationality and nationality as perceptions.The idea of two instrumental images - image-perception and image-reception, is developed.The intellectual concept is a theoretical attempt to further construct the notion of personal image, first elaborated by Milko Petrov.

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