THE PRODUCT IS BETTER WHEN IT IS BRANDED Cover Image

THE PRODUCT IS BETTER WHEN IT IS BRANDED
THE PRODUCT IS BETTER WHEN IT IS BRANDED

Author(s): Zsolt Csapó, Róbert Sándor Szűcs
Subject(s): Business Economy / Management, Marketing / Advertising
Published by: Masarykova univerzita
Keywords: Young generation; aroma and flavour test; brand; marketing; experiment;
Summary/Abstract: The young generation is the most influenced and vulnerable segment of the market. Secondary surveys confirm that a large percentage (20%) of children less than 3 years of ageinsists on brands. Children aged between 4-5 years insist on 20-30 brands already. We prove with the help of an aroma and flavour test that young people make their decision on brand equity.

  • Page Range: 404-410
  • Page Count: 7
  • Publication Year: 2010
  • Language: English