THE PRODUCT IS BETTER WHEN IT IS BRANDED
THE PRODUCT IS BETTER WHEN IT IS BRANDED
Author(s): Zsolt Csapó, Róbert Sándor Szűcs
Subject(s): Business Economy / Management, Marketing / Advertising
Published by: Masarykova univerzita nakladatelství
Keywords: Young generation; aroma and flavour test; brand; marketing; experiment;
Summary/Abstract: The young generation is the most influenced and vulnerable segment of the market. Secondary surveys confirm that a large percentage (20%) of children less than 3 years of ageinsists on brands. Children aged between 4-5 years insist on 20-30 brands already. We prove with the help of an aroma and flavour test that young people make their decision on brand equity.
Book: New Economic Challenges: 2nd International PhD Students Conference. 20. 1. – 21. 1. 2010
- Page Range: 404-410
- Page Count: 7
- Publication Year: 2010
- Language: English
- Content File-PDF