HUNGARIAN CORPORATIONS IN GLOBAL PERSPECTIVES – AN ANALYSIS OF STRATEGIC OPPORTUNITIES AND THREATS
HUNGARIAN CORPORATIONS IN GLOBAL PERSPECTIVES – AN ANALYSIS OF STRATEGIC OPPORTUNITIES AND THREATS

Author(s): Zoltán Lovas
Subject(s): Business Economy / Management, Globalization
Published by: Masarykova univerzita nakladatelství
Keywords: Strategic challenges; Globalization; E-business; The scarcity of resources;
Summary/Abstract: Publications on globalisation in Hungary have paid so far only little attention to what kind of influence it has on the corporate sphere. In this study I examine the nature of strategic threats and opportunities globalisation poses to Hungarian based corporations. By means of an empirical research I determine these corporations’ competitive situation, the main types of strategies they follow and the new elements of global competition. I analyse the organizational networks of the corporations, and where possible, I compare the findings with the corresponding facts and figures of previous researches.

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