FINANCIAL MANAGEMENT IN THE TIME OF DOWNTURN
FINANCIAL MANAGEMENT IN THE TIME OF DOWNTURN

Author(s): Dana Lesňáková
Subject(s): Business Economy / Management
Published by: Masarykova univerzita nakladatelství
Keywords: downturn; recession; global crises; recovery scenarios;
Summary/Abstract: My paper is designed to give proposals and suggestion to managers of businesses how they can manage through difficult times. Difficulties can be caused by external factors such as a fall in consumer sentiment, rising fuel prices, customers moving to competitors, difficulty accessing finance or increasing interest rates; or they could be caused by internal factors suchas poor risk management, failure to manage cash flow properly or because of a margin squeeze.

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