FINANCIAL MANAGEMENT IN THE TIME OF DOWNTURN Cover Image

FINANCIAL MANAGEMENT IN THE TIME OF DOWNTURN
FINANCIAL MANAGEMENT IN THE TIME OF DOWNTURN

Author(s): Dana Lesňáková
Subject(s): Business Economy / Management
Published by: Masarykova univerzita
Keywords: downturn; recession; global crises; recovery scenarios;
Summary/Abstract: My paper is designed to give proposals and suggestion to managers of businesses how they can manage through difficult times. Difficulties can be caused by external factors such as a fall in consumer sentiment, rising fuel prices, customers moving to competitors, difficulty accessing finance or increasing interest rates; or they could be caused by internal factors suchas poor risk management, failure to manage cash flow properly or because of a margin squeeze.

  • Page Range: 348-353
  • Page Count: 6
  • Publication Year: 2010
  • Language: English