CHANGES IN THE MACRO MARKETING ENVIRONMENT AND IMPLEMENTATION OF THE MARKETING MIX IN THE CLOTHING INDUSTRY
CHANGES IN THE MACRO MARKETING ENVIRONMENT AND IMPLEMENTATION OF THE MARKETING MIX IN THE CLOTHING INDUSTRY
Author(s): Katarina Gubiniova
Subject(s): Business Economy / Management, Marketing / Advertising
Published by: Masarykova univerzita nakladatelství
Keywords: clothing industry; fashion industry; macro marketing environment; PEST; marketing strategy;
Summary/Abstract: The paper is written as a part of a solution of a project called “Strategic analysis of textile and clothing industry in Slovak Republic and trends in these industries” / “Strategická analýza situácie textilného a odevného priemyslu v Slovenskej republike a trendy vo vývoji” (Comenius University Grant No. UK /91/2009), and it focuses on very important industries, the clothing and fashion sector.
Book: New Economic Challenges: 2nd International PhD Students Conference. 20. 1. – 21. 1. 2010
- Page Range: 305-310
- Page Count: 6
- Publication Year: 2010
- Language: English
- Content File-PDF