Применение фреймового анализа в преподавании делового русского языка
Frame analysis usage in teaching business Russian

Author(s): Elena Arkadyevna Nikitina
Subject(s): Foreign languages learning, Business Economy / Management, Lexis, Language acquisition, Eastern Slavic Languages
Published by: Masarykova univerzita nakladatelství
Keywords: business discursive practices; frame; slot; basic vocabulary; company’s image creation;
Summary/Abstract: Teaching business Russian language can be based on modern corporations discursive practices for easier integration of foreign students into Russian business sphere. Research of business discursive practices is actively carried out in modern communication science. So, communicative activity of Omsk industrial enterprises is being monitored at scientific seminars of Omsk State University for several years. The objective of such studies is to determine the means of company’s image creation. Modern linguistics has developed a variety of discourse analysis methods which reveal both reality interpretation language means and reality models themselves (we consider images to be such models in this case). Frame is a tool of image description in our research: this is the structure the company tries to impose on target audience. We suppose that the results of frame analysis provide good opportunities to visualize the structure of the basic vocabulary necessary for foreign students communicative competence formation in the sphere of Russian business discourse.

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