Fields: Investigating the Visibility of the Flows in Digital Business
Fields: Investigating the Visibility of the Flows in Digital Business

Author(s): Tomáš Krabec, Percy Venegas
Subject(s): Business Economy / Management, Evaluation research, ICT Information and Communications Technologies
Published by: Masarykova univerzita nakladatelství
Keywords: brand valuation; valuation of intangibles; complex systems; predictive analytics; digital economy;
Summary/Abstract: Traditional investment and management tools fail to capture the complexities of a networked, digital business economy: SWOT analysis are static, accounting ratios are unidimensional. More importantly, those artifacts are unfit to deal with intangibles- by definition, the "material" information-based economies transact on.

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