Selected Success Factors of Crowdfunding Projects
Selected Success Factors of Crowdfunding Projects

Author(s): Tomáš Štofa, Martin Zoričak
Subject(s): Economic development, Financial Markets, Socio-Economic Research
Published by: Masarykova univerzita nakladatelství
Keywords: crowdfunding; Kickstarter; success factors; seasonality;
Summary/Abstract: Crowdfunding projects gained in popularity in the recent years. There is, however, significant number of projects which have failed. Our aim in this paper is to analyze following factors of failed projects: crowdfunding campaign timing, funding campaign goal and categories relative size. The study analyses approximately 100 000 finished projects from crowdfunding website Kickstarter for years 2009 - 2014. We used logistic regression models to analyze impact of mentioned factors on success of projects. Findings show correlation between success of project and campaign timing in the beginning of and in the middle of the year. Goal has impact on a project success, in general, the lower the goal is, the higher chance to success a project has. Both, in higher and lower competitive categories group, projects in creative categories (e.g. Art, Film & Video, Dance) have higher chance to succeed.

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